Judge, 1918-07-06 · page 10 of 36
Judge — July 6, 1918 — page 10: what you’re looking at
What you’re looking at
**Top Article:** "How to Acquire a Reputation for Virtue with a Minimum of Personal Discomfort" by Lawrence Vail is satirical advice for appearing virtuous without genuine moral effort. It mocks hypocrisy—suggesting readers ostentatiously pay small debts while ignoring large ones, confess minor sins to seem honest, and seduce women while appearing to "reform" them. The tone ridicules people who cultivate false reputations through performative morality. **Cartoons:** Two illustrated scenes by Charles A. Hughes and H.C. Greesing show military/naval recruitment humor, with one depicting soldiers and the caption about European travel being "chucked in." **Bottom Section:** "Help Win the War" by Viola Brothers Shore is wartime satirical advertising copy. It parodies jingoistic appeals and profiteering—listing absurd products (Freezolina, Petti-Bloomers, garbage perfume) marketed as patriotic duty, mocking how businesses exploited WWI-era nationalism to sell worthless goods while claiming to support the war effort.
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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
How to Acquire a Reputation for Virtue with a Minimum of Personal Discomfort RB AKE a list of the driftke you do not like and give them up. Be strict with yourself in observing this rule, be strict with your friends. You can- taste for those Van Lawrence not help it if they happen to have 4 particular drinks. Confess your peccadilloes to those who have a good opinion of you. It will prevent them from discovering your direr sins. Pay your little debts ostentatiously when your ship comes home. Let your big debts take care of them- selves Do not boast about the virtues you do not possess The best plan is to conceal them obviously. If you are not able to blush when they are mentioned turn the subject awkwardly. Let it be inferred when you take Gladys of the “Sillies” er that you do so in order to save her from the vulgar attentions of that villain Rubelheim Eventually, of course, you are going to reform her to su Dra Ow for Duck y Currces A. How'd yer ox Charles A. Hughes Hucnes ne to join the na ne natural! All my folks followed the water Hold no grudge against Toots because you happen to owe him ten dollars. Show him your kindly feeling by borrowing more money from him. Be prodigal of pennies to beggars. than more can Drawn by I. C “A trip to Europe and a trip to Yellowstone Park chucked in some, boy!” Garesine WFremoy— G Never give a nickel: you know the harm money Do not deceive Olga with Priscilla Hester with Prue. Better love all of f they are pretty. Be faithless to but faithful to many. Be unworthy of the women who bore you. Never woman. Forgive those who do you no harm Appear to forgive those who do good to you, nor them none compromise an unattractive Help Win the War By Viota Brotuers Suore LWAYS ask for London garters Use our justly famed self starters Read our “ New Lives of the Martyrs” Help win the war! Screen your porch with No-Fly Screens— Sell our helpful magazines Eat our porkless, beanless beans And get the Kaiser sore! Smoke these half-sized near cigars— Ask for films with “ Moovo” stars— Rubber heels will kill the jars Stand behind our guns! Hear our handsome Phonotina Lift your corns with Freezolina Housewives! Get a Vacu-Cleaner And drive out the Huns! Ship your goods in motor trucks Patriots! Buy our hats! Two bucks! Wash your underwear in Flux— Do your bit to-day! Use our garbage can perfumer— Clean your pants with Grease Consumer— Wear the nifty Petti-Bloomer— Save the U.S. A.! comicbooks.com