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Judge, 1918-06-15 · page 34 of 36

Judge — June 15, 1918 — page 34: what you’re looking at

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Judge — June 15, 1918 — page 34: Judge, 1918-06-15

What you’re looking at

This is a WWI-era advertisement promoting "Smileage Books"—coupon booklets that allow soldiers in military camps to attend entertainments (theater, vaudeville, lectures) at reduced or free cost. The cartoon depicts a soldier in uniform being sent off to a show at the Liberty Theatre, with civilians presenting him entertainment options. The implicit message: sending your soldier loved one a Smileage Book is patriotic and emotionally meaningful—better than a letter. The "Facts About Smileage Books" section explains the practical details: $1 books contain 20 coupons; $5 books contain 100 coupons. These were sold by local committees and issued under War Department supervision. This reflects a broader WWI morale-boosting initiative to provide entertainment and recreation to troops at training camps. Swift & Company (a major meat packer) donated the advertisement space, a common corporate patriotic gesture of the era. The appeal combines emotional sentiment ("he isn't as far away from you as he feels") with practical philanthropy, positioning the purchase as both a gift and civic duty.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Send Your Soldier to jj the Show™ osition. Here’s one way to make son, brother, cousin, sweetheart or good friend in the ranks realize that he isn’t as far away from you as he feels. Here's the plan to prove to him that helping defend our country doesn’t mean losing every bit of fun in life. It isn’t one of those talk propositions— it exists. It’s all ready. It’s past the planning stage. It’s a real thing. It’s “Smileage.” “Smileage’’ means fun, recreation, entertainment—it means “going to the show.” Big theaters, auditoriums or tents, have been provided in each of the sixteen Hess a great, big-hearted prop- This space contributed by Swift & Company National Army Cantonments and Na- tional Guard Camps, and big shows will appear in them. Not only musical features, lectures, entertainers, humorists and_ entertain- ments of that sort, but Chautauqua programs, vaudeville shows and moving pictures. The lyceum talent, the theatrical pro- ducers, the managers—all these splendid people are giving their time virtually for living wages and at a minimum of cost to the government. Your boy in camp can see a dollar or two dol- Facts About Smileage Books 1. Smileage Books are Books containing coupons entitling a soldier to admission to any entertainment held in Liberty Theaters, Liberty Tents, etc., in National Army Cantonments and National Guard Camps in S.A Smniteate Books are issued by Military Entertainment Committee, under supervision of War Department Smileage Books containing 20 coupons cost $1.00 each, Smileage Books containing 100 coupons cost $5. each. The price of entertainments range from ‘ve to twenty-five cents Smileage Books are for use in Liberty Entertainments, in National Army Cantonments and National Gi Camps only. They do not apply to naval t e stations or other camps. . Smileage Books are on sale by local Smileage Commit- tees everywhere throughout the country. . There is space on each book for name of soldier and name of person sending book. Smileage Books are transferable to soldiers in Uniform. They can be used by Civilians only when accompanied by a soldier. . Sixteen theaters have been built. Chautauqua tents erected. A complete schedule of entertainments arranged. 8. Smileage Books are needed for our million of soldiers. Buy yours today—send it at once to your soldier. Manufacturers and employers are requested to send a Smileage Book to each of their former employees now in he army lar show for five, ten, fifteen or twenty-five cents. You want to send your soldier boy to a show. Your Smileage Book will do it for you. A SMILEAGE BOOK of twenty coupons costs you a dollar; one of one hundred coupons costs you five dollars. Buy one today—send it to that soldier boy— let him enjoy the shows all the more because he knows you keep on thinking of him. About the time you figure he has used the first book of coupons, send him another. Think how you are going to enjoy doing this. Smileage Books are on sale at your local Smileage Committee. Buy your book today and send it. Let’s show those boys in khaki that the folks back home can’t forget them. Why, it will be better than a letter! Buy your first book today. Your soldier boy will be looking for it. Fill out the coupon now. Send it to JUDGE. Every dollar goes for the soldiers! JUDGE'S services are given without charge or expense. SMILEAGE COUPO Turn over to your local Smileage Committee or send to JUDGE'S Smileage Fund, 225 Fifth Ave., New York City. Please place my order for Smileage Books as shows low $1 Smileage Books My Name My Address $5 Smiteage Books | I enclose [currency Check, of P.O. or Express’ Money’ Ordet) NOTE: Orders may also be sent to the Military Ee. Certainment Council, Commission Training Camp Activities, 19th and G Sts., Washington, D. C. comicbooks.com XUM