Judge, 1918-06-08 · page 27 of 36
Judge — June 8, 1918 — page 27: what you’re looking at
What you’re looking at
This page is primarily **a wartime advertisement**, not satire or political commentary. It's a Karo corn syrup ad leveraging 1918 patriotic anxieties. The context: During World War I, sugar was rationed as a strategic resource for the war effort. The ad addresses "every careful and patriotic housewife" worried about preserving food without adequate sugar—positioning Karo corn syrup as a patriotic substitute that "makes a true preserving syrup." The imagery shows strawberries and an illustrated corn stalk, emphasizing agricultural abundance. The strawberry jam recipe box offers practical wartime guidance. **The appeal is patriotic framing of consumption**: by using Karo instead of rationed sugar, housewives could preserve food while supporting the war effort. This is marketing disguised as civic duty—a common WWI-era advertising technique. The multiple Karo varieties (Crystal White, Golden Brown, Maple) suggest product line diversity for different household needs. **Not satirical**—this is straightforward propaganda advertising exploiting legitimate wartime scarcity to sell product.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
REG US PATOFF) (CRYSTAL WHITE) What about Preserving this year ? ery careful and patriotic housewife wants to do more preserving than ever But what about preserving material? Even if you have some difficulty in getting sugar you need not worry—if you know Karo. Thousands of housewives have used Karo for years in their pre- serving—and have better preserves than ever. For Karo—the delicious clear syrup from corn—makes a true preserving syrup—rich and heavy. Karo is just like true fruit sugar—and blends better with fruit and fruit juices than cane sugar. It brings out all the natural flavor and freshness of the berries or fruit. And it never “candies” or crystallizes. Try half Karo and half sugar in Strawberry Jam, for instance—and see what a smooth, delicious jam you'll have. And Karo is equally good for all jellies and preserves. For your preserving this year be sure to get Karo from your grocer, and use half Karo and half sugar—instead of all sugar. For Your Preserving Strawberry KARO—Crystal White Jam in the Red Can - Ask your grocer for a copy of the new Karo Preserving Book—a One poun ° wonderfully practical little guide to good home-made preserves— euper aod »: a the latest methods of putting up all kinds of jams, jellies, canned ACoxstal Wr and preserved fruits and fruit butter; the proportion of fruit, time Wash fi F of cooking; and full directions for a simple, easy method of steril- izing preserves (using the ordinary kitchen utensils) so they will keep perfectly. If your grocer hasn't a copy left, send a postal to CORN PRODUCTS REFINING COMPANY 17M Battery Place, New York For waffles, griddle cakes and all_table uses—Karo—Golden Brown (in the Blue Can) If you like the good old-fashioned maple flavor—Karo—Maple Flavor (in the Green Can) comicbooks.com