Judge, 1918-06-01 · page 9 of 36
Judge — June 1, 1918 — page 9: what you’re looking at
What you’re looking at
The page contains two separate satirical pieces: **"Expense Eliminators"** mocks the automobile industry's exaggerated marketing claims. A "New Autoist" boasts to a "Veteran Autoist" about gadgets and attachments guaranteed to save money on fuel and maintenance—claiming combined savings exceeding 100%, meaning he'll eventually be *paid* to drive. The satire targets manufacturers' dubious promises and consumers' gullibility in the early automotive era. **"That Depends"** is a brief joke about convincing women, playing on stereotypes about female stubbornness. **"The War-Job Hunter"** (illustration by John Cormacher) depicts a soldier on horseback asking a rural boy if he's "lookin' for a puffickly good mascot." This appears to reference WWI-era recruitment or war efforts, using dialect humor. The accompanying text fragment about "Germans cry" and "send you to a place" suggests wartime context, though the full meaning is unclear from this excerpt. The page primarily satirizes consumerism and automotive industry marketing excess.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
(LIRA Expense Eliminators By Bexjasux Faucetr bs ELL, how’s the car runnin, inquired Mr. New Autoist, as Mr. Veteran Autoist drew up to the curb. “Oh, the old bus is all right, but it’s the high cost of feeding her that bothers me. Why my: upkeep has been getting higher and higher each year.” “That’s strange,” re- turned Mr. New Autoist, “for when I bought my car the other day the garage man gave me a handful of litera- ture showing some new at- tachments that are guaranteed to save money. set me to figuring and I found that buying a Gaso carbureter would save over fifty per cent. in fuel while is guaranteed to save about is foots up over one hundred per cent. so you see I'll get my gasoline free, and with a another gasoline econom fifty per cent. more. Thi Silhowetted by J. K. Bryans Tuat Derenns “Don't you find that women as a rule are very hard to con- vince?” Oh [ don't know. [never had to talk very long to con- vince one that she was absolutely right.” They The Germans cry. “We'll send you to a pla Tue War-Jos Hunter “You-all ain’ lookin’ foh a puffickly good mascot, is you?” few cents bonus just for using it. Isn’t that great? “Here, take a look at this tire protector and patent inner tube, cach guaranteed to more than cut my tire bills in two. You can see that these savings figure more than one hundred per cent. and I'll get my tires for a little less than nothing! “And these Bumpo shock absorbers absorb a com- bined saving of twenty-five per cent. on both gasoline and tires, so somebody will have to pay me for running my machine. Now_who will that be?” . “Just as Good" By Dotores Cooxe “ GOOD sword—and our place is in the sun!” “Hold on to what we've got!" jon't bother, friends,” says Johnny Gitcha Gunn. ce that’s just as hot!"