Judge, 1918-05-18 · page 27 of 36
Judge — May 18, 1918 — page 27: what you’re looking at
What you’re looking at
This is primarily **advertisement rather than satire**—a full-page promotion for Alois P. Swoboda's self-improvement system called "Conscious Evolution." Swoboda was a real early-20th-century figure who marketed a pseudo-scientific self-help philosophy. The page promotes his copyrighted books promising to unlock human potential through intensifying mental powers, increase life's pleasures, and achieve superior personal evolution. The content reflects era-typical self-help rhetoric: exhortations to "become a bigger man," rejections of inferior living, and appeals to personal ambition. The illustration shows a muscular figure—visualizing the physical/mental transformation promised. A small note at bottom reads "While thinking of yourself—do not forget the Red Cross," a patriotic reminder relevant to 1918 (WWI context), suggesting even personal advancement shouldn't eclipse wartime charitable duty. This represents genuine advertising, not satirical commentary—Judge carried commercial promotions alongside editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
intensify your personal power; power. Be more. Get more yourself worth more to yourself and to your future. Conscious Evolution hamesses the real power of personality, the real power of evolution, the real power of life, the real power of learning, the real power of memorizing, the real power of advancement. Become a bigger man personally, mentally, thinkingly, reasoningly, be Why be satisfied with less than your more successful. full share of the rewards of life? Why live the inferior life? Why be less of a suc- The Swoboda cess? Why take less than system your full share of pleasure jy. of life? Why not continue _ for . Women ascending in the scale of 4, fr Men ife> + | must not be confused Conscious Evplatob with Medical Practice or with Sei ice, Hindoo Phi or any other conceptu: secondary and terti tion. sophies, Su Lhamnesie, N Ww Thought, ly symbolic systems of the y type. comple: ill-eq olution is a re i a demonstrable science, a ce of the evolution of energy scious Evolution is the science of self evolutionary creation. Conscious Evolution is the beginning of a new era for the human race. Conscious Evolution leads to a new and higher science, toa new and higher philosophy, to a new and Intensify your thinking power; intensify your learn- ing power; intensify your memory power; intensify your concentrating power; intensify your sensing power; intensify your reasoning power; intensify your planning power; intensify your mental power; n, to new and higher planes of evo- lution—Conscious Evolution leads to higher creation. While thinking of yourself—do not forget the Red Cross multiply your every out of life. Make A Remarkable Personality al koverned by dividual has it within hi principles. Swot yetive that Has over ,000 followers These New Copyrighted Books Free “CONSCIOUS EVOLUTION”? and ‘‘THE SCIENCE OF LIFE”’ will show you how you can increase the pleasures of life to a maximum~—how to intensify them and how to make your life more profitable, pleasurable and Joyous. These essays will show ree the way to the full life, the superior life, the more satisfactory life, the lively life. They will show you how to overcome the inferior life, the feeble life, the negative life, the unsatisfactory life. “CONSCIOUS EVOLUTION” and ‘‘THE SCIENCE OF LIFE’’ are the ABC of Evolution and persistent youth. These books explain Conscious Evolution and the human body as it has never been explained before. They ex- plain the Swoboda theory, the law and the reason for the evolution of mind and body. rhe, tell how the cells and their seeraies build the organsand ly, and how to or ind the point where poo left of f for you, and where you as nat ture may continue your self-evolution. | These books will give: you a better unde lending of of yourself than you eed poretem through readi 3 on all of the sciences and philos- Sehiceton the subject of mind and body. Why Miss the a Super Fleesures of Life? ipl ond happiness to jen of every charact mental. physicdl and physiological to.a minimam. Conscious Evolution will show you how to intensify, prolong, in ye and magnify your ple i) VT 262 uper ples: fing, educating and enlightening secret of gigantic health and mind power. id CONSCIOUS EVOLUTION’ and ‘‘THE SCIENCE OF LIFE" 4 SEs which la has written and copyrighted, will be sent you oS v ee charge and free of all obligation to Swoboda, i Je se you will write for them. $V JUST WRITE YOUR NAME AND, ADDRESS ON Seo THE COUPON, TE, T OUT AND MAIL IT TO (AME ON IR_ LETTE: SEND ‘A POSTAL GIVING YOUR NAMI IRESS. DOIT TODAY! YOU CANNOT AFFORD. 76 LIVE AN INFERIOR LIFE. Address ALOIS P. SWOBODA 2146 Berkeley Bldg., New York City