Judge, 1918-05-11 · page 27 of 36
Judge — May 11, 1918 — page 27: what you’re looking at
What you’re looking at
This page is primarily **advertising**, dominated by a W.L. Douglas shoe company advertisement featuring an illustration of a farmer with a plow horse and a portrait of company founder W.L. Douglas. The left column contains "The Notion Counter," a **humorous essay by Dovetas Mattoon** offering satirical observations on everyday life. The observations are cynical quips about marriage, war, and human nature—typical of Judge magazine's style. Notable themes include: wives' obedience as an "attribute," skepticism about winning WWI if "Germans stick to group photograph form of fighting," and social commentary on jealousy, ambition, and pretense. The cartoon/illustration shows a rural worker, fitting the Douglas shoe advertisement's narrative about the founder's humble agricultural origins. The remaining advertisements (White Valley Gems, Cortez Cigars, Free Trial offer) are typical period commercial content. **Historical context**: This appears from the WWI era (reference to "winning the war"), when Judge regularly mixed satirical social commentary with commercial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Notion Counter By Dovetas Mattocn HERE is one crime I can’t overlook, T and it is committed by the man who looks over my shoulder. It’s strange how a man’s stenographer now and then leaves out a word, when his wife never does. They gave me the last seat at the speaker's table the other night so I would be near the end. Obedience is the finest attribute a wife can have, and I dare any husband to tell her so. We shall win the war if the Germans will please stick to the group photograph form of fighting. The train schedules were certainly not arranged by a man with a girl in the suburbs. We spend so much time magnifying our own ills I am afraid we minimize human- ity’s. ‘She is a foolish wife who is jealous when her only rival is her husband’s business. We sometimes suspect that the central girl isn’t as handsome as her voice indi- cates. After a family moves it takes the housewife a long time to get over the momentum. A girl with her man at the front at least has the joy of knowing he is a man. It’s nice to drop the man in trouble a line, but better to drop him a rope. A policeman ought to know how to wipe up a joint as well as a plumber does. Many of the eccentricities of genius are not eccentricities of but lack of. Aman can believe in the eternal verities without knowing what they are. About the only man who ever makes money by starting a suit is a tailor. It is always one thing or the other except that sometimes it is both. Humor is defined as something out of place, and a good deal of it is. Making somebody kiss the flag doesn’t help the somebody or the flag. “THE SHOE THAT HOLDS ITS SHAPE” $3 $3,50$4 $4.50 $5 $6 $7 & $8 W. L. Douglas name and the retail price is stamped on the ~ bottom of every pair of shoes before they leave the factory. The value is guaranteed and the wearer protected against high prices for inferior shoes. You can save money by wear- ing W. L. Douglas shoes. The best known shoes in the world. The quality of W. L. Douglas product is | guaranteed by more than 40 yearsex- gm perience in making fine shoes. The smart . j stylesare the leaders in the fashion centres BOYS SHOES of America. They are made in a well- Best fa the World equipped factory at Brockton, Mass., by $3 $2.50 $2 the highest paid, skilled shoemakers, under the direction and supervision of experienced men, all working with anhonest deter- minationtomake the best shoes for the price that money can buy. Tre retail prices are the same everywhere. They cost no more in San Francisco than they do in New York. They are always worth the price paid for them. CAUTION — Before-you buy be sure W. L. Douglas nan and the retail price ia stamped on the bottom and the ii side top’ jucing. “This ts your only protection agalnet high prices for inferior shoes. BEWARE OF FRA uD. Sold by over 9000 shoe dealers and 105W.L.Douglas stores. If not conven- ienttocailat W.L_Douglasstore ask your localdealer forthem. Takenoother take. Write for booklet, showing how to ordershoes by mali, postage free. ‘ President Via, W. L. DOUGLAS SHOE CO. 145 Spark St., Brockton, Mass, For a brief time W. L. Douglas worked for a farmer for his board and clothes and the Privilege of attending school in Winter, practically the only period of his long and busy life that has not been spent in the shoe industry. Copyright, W.L. Douglas Shoe Co. _vatueyGEMS tand acid an: Any style 14-K solid gold files diamond mount- io Money in Advance. Lpriees and free catalog, 'Y GEM CO., M TE VALLI © Wulsin Building EDMONT RED CEDAR CHESTS Teer choice of 90 styles of the famous Bemmont “genuine Par the frei un, sesiewe Partory to Home re. Plerst birthdas, graduation or today tor hig 64 page lastrated Catal tree. le, N.C. Seine Fiedmoat Red Cedar Chest Co., Dept. 39, State “MADE AT KEY WEST A good many dispositions seem to be saving too much sugar. Hemp might help in taking up the slack in the slacker. The longer it takes to lick Germany the longer she will stay licked. The Lord loveth a cheerful giver and the devil a cheerful spender. Still 1 doubt whether our national air will ever be “McAdoo'll Do.” An American engineer can bore holes with either an auger or a gun. Women believe in advertising: that is why we have wedding bells. Wear an old dress this year so you can Still Experimenting Surgcon—Madam, I've performed ten opera- tions just like the one I am going to perform for you. “And did they recover?” “We can’t tell yet. This disease was only wear a new smile next year. discovered two weeks ago.” When a man sings at his work he isn’t so likely to swear at it. | In the Way Many men mistake an ability to argue for an ability to reason. I have a cousin four times removed, but he keeps coming back. Customer—I hear you discontinued your pre- scription department. Druggist—Yes. We found it interfered with our regular business. comicbooks.com