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Judge, 1918-04-06 · page 35 of 36

Judge — April 6, 1918 — page 35: what you’re looking at

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Judge — April 6, 1918 — page 35: Judge, 1918-04-06

What you’re looking at

This is primarily **advertising copy**, not satire. The page promotes self-help books titled "Conscious Evolution" and "The Science of Life" by Alois P. Swoboda (address given at bottom). The text uses pseudo-scientific health rhetoric common to early 20th-century wellness movements. It invents a disease called "averagitis"—being an average person—and promises that reading these books will unlock superhuman vitality, energy, and life satisfaction through "conscious evolution" of one's cells and mind. The small illustration shows a nude male figure, emphasizing bodily vitality. **The appeal**: targeting readers feeling tired, weak, or dissatisfied by suggesting their problems are solvable through purchased knowledge rather than medical intervention. This represents a pre-FDA era when such health claims faced minimal regulation—typical of magazines like *Judge* which accepted dubious advertisements alongside satirical content.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

April 6, 1918 Why Miss The Super Pleasures of Life? Why not enjoy yourself as others enjoy themselves who are more highly alive and who have super energy, super health, super vitality and super powers of every character, through conscious evolution? Why deny yourself the keenest of pleasures? Why miss the extreme joy of life? Why miss the super pleasures? F you cannot exert your greatest possible brain and body ] power for long stretches ata time: if you cannot complete big tasks without feeling the need of rest afterwards: if you cannot be just as alert, as quick, as vibrant, as energetic at bed time as you are in your freshest morning hour; if you cannot resist and throw off the fatigue elements so that you are never compelled to rest or even let down in your activities cf mind or body—if you cannot do these things you do not know what it is to live! You are sacrificing golden treasures and golden pleasures, you are giving up at least one-half of your rightful proportion of joy, happiness, pleasure, health, energy, vitality, strength and success—you are missing at least fily per cent. of what you could easily secure out of life simply because you are so easily overpowered by negative elements. You Are Only One-Fourth to One-Half Alive! If you are inclined to lean up against something when stand- ing—if you are inclined to let your shoulders droop when sitting—if you wanit to go to bed early—if you are tired upon arising, if you feel that you must “be careful” not to do things that you would like to do—afraid to eat what you like, or work late and hard; or if you have a pet list of mental and physical “dont’s"—you are missing at least three-fourths of what life holds for you! You are only one-fourth to one-half as alive as you think you are! The billions of tiny cells of which your body and brain are composed, are of varying degrees of activity—some are alive, some are weakened, some are practically lifeless and some are totally dead. The activity of your body and brain, activity of all the cells. Most people have a predominant quantity of antagonizing. non-alive cells, which master and overpower the live elements, making them easy victims of “averagitis.” ’ Are You Suffering From Averagitis? Averagitis is the disease of being only an average, or below average person, instead of an exceptional person. Most peo- ple are only acerage in health, acerage in wealth, average in mental capacity, average in everything instead of being ex- ceplional in health, exceptional in wealth, exceptional in mental capacity, exceptional in everything. Perhaps you think there is no hope for you—that Nature has made you what you are—that itis natural for you to get tired—that Nature governs your destiny—that nothing you can do will change your position or prospects. The truth is that*Nature makes us only as great, as mentally alert, as physically powerful as we compel her! We hold in our hands our own fate, One man molds ordinary nothings while the sculptor molds the same clay into magnificent masterpieces. So do some of us mold ourvwn material into ordinary nothings while others make of themselves locomotives of energy, power, activity, and giants in mental equipment. Youtare Nature—Nature is You. The material with which you have to work is the billions of cells in your system. By cullicating and decelopirg these cells through CONSCIOUS EVOLUTION you can become as exceptional as you desire in every department of the liddy, including the brain, mind and personality. Conscious Evolution can so develop the brain and nefvous system, the heart, the liver, the kidneys, the you will not know what it is to have indigestion or any of the ailments or complaints that sufferers from “averagitis” must have! Conscious Evolution will make you look better to others and to yourself. Conscious Evolution will so supply you with reserce energy that you will not suffer from over- eating or over-exertion—you will be able to withstand ex- cesses, break Nature's laws,—make your owa laws of Nature. And the most remarkable thing about Conscious Evolution is that no drugs, medicine, appliances, @pparatus, cold baths, violent exercise. or any other dangerows or disagreeable ele- ment is required—there is nothing’ to*give up, nothing to do that you will object to; it requires an average of less than fifteen minutes a day, and the beneficial results are noticeable after the first fice minutes! Don’t Labor Under Handicaps Conscious Evolution can make your brain so quick-acting, s0 powerful in thought, so. fatigue-proof, so eager to grapple with problems that your material success will amaze you! Conscious Evolution will make you so great in health and mind power that it will never be late enough for you to feel sleepy, or early enough for you to want to remain in bed, and no task will ever be dreaded.» You will not te handicapped by detracting physica] disorders or mental ineffi- ciency because you will have left them behind. You will not know there is such a thing as failure. Without the knowledge of how to Consciously Evolutionize every cell, tissue and organ of the body, you are depriving yourself of pleasures and advantages for which you have been wishing all your life—you are living an inferior life, you are denying yourself the success that can easily be yours. Why deny yourself the sup=r pleasures and super joys, the real and substantial hapginess? How long will you let your negative muscles, the stomach, in fact every organ and part of the body elements rule you? their 1 nt powers against fatigue. their ability to think, ¢ y or : so that you will not know what it is to feel tired or listless, create, accomplish, are entirely dependent upon the degree of These New Copyrighted Books Are Free “CONSCIOUS EVOLUITION”’ and “‘THE SCIENCE OF ‘‘CONSCIOUS EVOLUTION” will show you how to in- LIFE’’ are the A, B, C of evolution and persistent youth. _ tensify, prolong, increase and magnify your pleasures. These books explain Conscious Evolution and the human ‘‘CONSCIOUS EVOLUTION”? and ‘‘THE SCIENCE OF body as it has never been explained before. Theyexplain LIFE’? will show you that you have not as yet experienced the Swoboda theory and the laws of mind and body. They the real and highest pleasures of life, and will show you startle, educate and enlighten. They how to attain the super pleasures of life . explain as never before the reason for Life will mean much more to the evolution of the mind and body. vou when you intensify your They tell how the cells and their energies build the pleasures through Conscious Evo- organs and the body, and how to organize the cells be- lation. yond the point where Natureleft off for you, and where you, as Nature, may continue your self evolution. Why Deny Yourse!f These books will give you a better understanding of yourself than you could obtain throughreading ator SUPer Pleasures, the books on all of the sciences and philosophies on Super Joys and the subject of mind and body. Real Happiness? “CONSCIOUS EVOLUTION” and ‘‘ THE SCIENCE PP! ; OF LIFE” will show you how you can increase the ‘*CQNSCIOUS EVOLUTION” and “THE SCIENCE OF LIFE"’ which Swoboda has written and copyrighted, will be sent to you free pleasures of life to a maximum—how to intensify them and how to make your life more profitable, pleasurable and joyous. These essays will show you the way to the fall life, of charge and free of all obligation to the superior life, the more satisfactory life, the lively Swoboda, if you will write for them. life. They will’ show you how to overcome the in- Just write your name and address on ferior life, the feeble life, the negative life, the un’ this page, tear it out and mail it to satisfactory life. boda, or draw a ring about your “‘CONSCIOUS EVOLUTION" and ‘‘THE SCIENCE name on your letterhead, or merely OF LIFE"? will show you how to increase your pleas- send a postal giving your name ures and happiness to a maximum, andhowtoreduce and address. Do it today! your troubles of every character, mental, physical, You cannot afford to live physiological and conceptual, to a minimum. an inferior life! Address ALOIS P. SWOBODA, 2136 Berkeley Bldg., New York City comicbooks.couy)