Judge, 1918-03-23 · page 23 of 32
Judge — March 23, 1918 — page 23: what you’re looking at
What you’re looking at
This is a **World War I recruitment advertisement**, not satire. Published during America's involvement in WWI (1917-1918), it appeals to skilled workers to enroll in shipyard work. The illustration shows a patriotic worker in a hat, fist raised triumphantly, standing atop a shipyard full of construction. The message frames shipyard labor as equally vital to combat—workers receive a "Badge of Honor" and certificate equating their contribution to soldiers "in the trenches." Key appeals include: good wages, steady employment suited to skilled trades, government-provided housing, and patriotic duty ("Do your bit—build a ship"). The advertisement represents the U.S. government's mobilization strategy: civilian industrial work was reframed as military service to justify demanding labor and attract volunteers. This appeared in *Judge*, a satirical magazine, likely as paid advertising space contributed by the Committee on Public Information (the government's WWI propaganda agency).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Get on the Job, Men! The Government is enrolling 250,000 skilled workers for the Shipyards. If you can handle a tool expertly—your name is wanted. Come—enroll today in the United States Shipyard Volunteers. You will get good wages. You will have a steady job—at work for which your special experience has fitted you. The Government is spending millions to provide good houses for you. ° You will be a War Worker. You will wear a Badge of Honor and have a Certificate—showing that | you are doing work just as vital, just as necessary as the man who goes in the trenches. Enroll today—you will be called later, when needed. Do your bit—build a ship. Badge of Honor tobe given every U.S. Shipyard Volunteer —_ 'U. S. Shipyard Volunteers There is a place near you where you can enroll. If you desire further information as to trades wanted, etc., mail the coupon. EDWARD N. HURLEY, Chairman U, S. Shipping Board, Washington, D. C. Please send me full information about enrolling in the United States Shipyard Volunteers. FOR THE WINNING OF THE WAR Name scsessssessececsecseceesecucseseen cesses eeveseenees This space contributed by the Publishers of Judge address ..cscsssssescessessessescesscseesessesseescsaeees through the Division of Advertising of the U. S. Address ” Committee on Public Information Tiadessissssesvessesvaesevessecceeeremrspiesy Steraeice —— CMAN