Judge, 1918-01-26 · page 27 of 28
Judge — January 26, 1918 — page 27: what you’re looking at
What you’re looking at
This is a promotional page for *Judge* magazine itself, framed as wartime morale-boosting propaganda. The central figure—a silhouette of a person relaxing in a chair—represents the weary American worker seeking relief from war anxiety and domestic hardship. The satire targets middle-class anxieties during World War I. References to "Hooverize" (rationing under Herbert Hoover's food administration), "Zeppelined" (German airship attacks), and "submarined" (German U-boat warfare) ground the pitch in contemporary fears. The text urges readers to combat wartime depression through humor rather than "hymns of Hate." The "Land of Laughter" and military metaphors ("42-centimetre gun," "over the top," "khaki of cheeriness") repurpose combat language to describe *Judge*'s role as psychological warfare against despair. Essentially, the magazine sells itself as patriotic duty—reading *Judge* becomes a form of civilian morale-building that supports the war effort. The subscription coupon at bottom converts this emotional appeal into sales.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ss a lets >° Mite that’s 0 you nless- w. I n you January 26, 1918 As You Like It. J U Because it is a bubbling. JUDGE is beloved of the nation. you AVIS your sense of humor as well as the food in your larder. Hooverize your rebellion against the high cost of living by becoming a ly good optimist through the influence of Jupce. Don’t be Zeppelined by unfounded fears or submarined by false economy. The war will be won by soldiers who smile, not by those who sing hymns of Hate. Get behind JupcGe’s 42-centi- metre gun that punctures the dugouts of doubt and despair. Cut out the frowns and smile, smile, smile with JupGe. perfe Over the Top with Your Dollar! Why not wallop the willies out of existence with one cunning You can do it if you mail the coupon in the corner of this page and mail it now while the mailing’s good. Toot! Toot! Toot! All aboard for the Land of Laughter! The train is pulling out. Don’t get left behind. Jump on and take your seat in the Pullman. Here is your ticket for a three months’ trip. > little dollar? D With a copy can defy all the hordes of boredom and all the demons of ennui. HEN you arrive at home after a riotous day in the office, and you are so doggone tired that you hover on the ragged edge of a grouch, which the disturbing war news in your evening paper hasn't a particle; and you eat a good dinner—with or meat—and the ment doesn’t seem / aw up your f 3 rea Q light and reach o¥ : to help you forget ) yourself, and you pick up a copy of Juce, and begin to grin and then to chuckle and then to roar, while The Only Woman smiles at you sympathe the other side Can you beat it? reduc ally from isn't it a glorious feeling? E G , cheerful, stimulating friend; a friend who rides no hobbies, except happiness; who nourishes no enmities, except a supreme hatred for the Common Foe of Civilization—Militaristic Germany; who parades no fads and promulgates no eccentricities; a breezy, rollicking comrade with a vein of tenderness, a sparkling wit and exhaustless pep— of JUDGE in your hand OIN up with the army of good folks who find Jupce a perennial benefaction. Come into the camp of the wide-awake Americans who are do- ing their bit by radiating happiness in the midst of dep: gconditions. Put on the khaki of cheeri- ness and shoulder the rifle of merriment. Help win the war by shelling the devils of worry from the trenches of discontent. Acquire “ na Wali od Cea = the get-thee behind-me-Satan” atti e/ swoce tude of mind that comes froma read- £07 as Fith Ave, 4 New York Cay ing of Juoce—the happy medium. Street City State