ComicBooks.com Register / Loginit's free!

Judge, 1918-01-26 · page 23 of 28

Judge — January 26, 1918 — page 23: what you’re looking at

📖 Open the full issue in the page-flip reader →
Judge — January 26, 1918 — page 23: Judge, 1918-01-26

What you’re looking at

This January 1918 page is primarily a **Vanity Fair advertisement** disguised as editorial content, published during America's involvement in World War I. **The Central Argument:** Vanity Fair magazine claims its role is boosting national morale by publishing humor and lighter content about the war. It quotes General Pershing saying morale matters as much as military equipment in defeating Germany. **Key Points:** - The magazine positions itself as essential reading for soldiers and the home front, claiming entertainment maintains "cheero spirit" - It contrasts what Vanity Fair *cannot* do (build ships, move freight) with what it *can* do (dispel gloom, chronicle humor) - The left column contains unrelated short humor pieces and a book review—typical magazine filler **The Pitch:** A subscription offer: "9 Issues of Vanity Fair for $2"—presented as patriotic duty. Readers should send it to soldiers and maintain it at home. **Historical Context:** This reflects WWI-era propaganda viewing entertainment as a morale weapon. The advertisement conflates consumerism with patriotism, a common wartime marketing strategy.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

January 26, 1918 Some Plain Speaking |. |Every Issue of VANITY FAIR Sa Maynard & Co., Boston, have pub- lished a collection of verses and drawings Kelly by members of the American Press Humorists aia a Teeth een ‘The dash Is a Boost for the Morale of the Nation English as it relates to the subject. The fecling 7 — 1 of them hit the nail which in this case is the said Pershing cohen they asked him what America stop. pbators are ‘Don. Marquis. Ted Robinson, could do to help win the war. orale, and the “the Walt’ Mason, Douglas Malloch, Grantland “cheero spirit’ in France, in England and in Waldron, J. U. Higinbotham, W. ‘sn ape, . ‘vell, Lowell je Reee. Ray I. Hoff, America will do more to beat Germany than any 19 arles A. Leedy, Tod Chenevix, J. E. other single thing. Lack of it will give victory to Sanford, E. Tracy Sweet, A. Walter Utting, the H Maurice Switzer, Dixon Merritt, J. J. Mundy, é fun. A. J. Waterhouse, Frank J. Price, Robert. L. Pemberton, Joe Cone, Walter Juan Davis, Strickland Gillilan, George Douglas, Kenneth | Vanity Fair cannot build ships. Or move freight. Or go over L. Roberts, George Bingham, Henry Edward ri P : Warner, Grif Alexander, Edward W. Miller, | the top with an Enfield. But it can help to dispel gloom. It can McLandburgh Wilson, James T. Sullivan and John W. Corey. The drawings are by Orson | keep cheerful the men who go and the men and women who oll, J. N. Darling (“Ding”), Robert J. 2 A - oy wa a ah ae Dey ds paver. J: stay. It can chronicle that side of the war which refuses to be William Steinke. dark—its unquenchable humor, its unconscious heroism, its Temporary Lapse outstanding figures, and mirror—cheerfully—the swift current She—1_ see ssian Moslems ve déclcd forthe abolition Sr eclippant have of war-time life at home. That is our “bit” in this war. He—Oh, well, you can’t expect everybody to be gallant in war time. Vanity Fair covers the war. It publishes entertaining, and amusing in civil life. It Helping Hymen serious articles on serious phases of it. is a sort of headquarters for the mind, a Bride's. mother—Colonel, have you any sug- | It shows portraits of the men who are in front-line trench in the affairs of the world, gestions that would improve the marriage | the forefront. It also treats as they de- a listening post for news of the theatres, ceremony? , . serve those incidents and accidents of arts, sports, gaieties, and fashions; a special Bridegroom’s old bach uncle—Not unless YOU | wartime life which call for humorous official communique—once a month—on could let the groom take gas. ia, + ee + . appreciation or caustic comment. the latest news from our artistic and social Would Help It also publishes—as always—everything fronts. First flatdweller—I would like to move my enters plane at | Gang find anybody © | Read Vanity Fair Yourself! Send It to Your Soldier! econd flatdweller—Yes; if you are going to Not only should you have on your library table those publications move it far.enough. which treat only the most serious aspects of the war in the most serious way, but with them you should also have Vanity Fair, which echoes the songs of the Sammies, the skirl of the pipers, and does its best to maintain the cheero spirit here at home. _ 1893 Pharmaceutical Phantasies —= FE can’t but praise the druggist—that Most useful of concoctors cae Althe he taxes, now and then, The patients of the doctors The men who have gone to camp have left their familiar worlds behind them. They are hungry for news. They need laughter. That's all there is about it, They want something amusing to read. There is nothing you For while he can dispense with it, could give them that would more exactly fit their needs than He can’t dispense without it Vanity Fair. He's bound to wield a steady hand, li pious. for his standard weights ia ° He docsn’t care a slam— 9 Issues of Vanity Fair for $2 The more his scruples, less he’s apt fi z o'sell-aqnan-a drum: ten, if you mail the coupon now icc en If you do not know Vanity Fair, or would He's grave, sed sleals in: repartee like to know it better, you may have the Jr jests of any sort, — next nine issues for $2—and even ten, if at a josher, ever thinks you mail the coupon now. Of hurling his retort You think nothing—in your poor deluded way—of And here’s another detail, which, spending $2 for a single theatre ticket, or two faded To me, is most astounding gardenias. Yet for that very $2 you may have ten He fortifies his credit by months of Vanity Fair, and with it more entertain- Habi , di ment than you would get from a winter of problem abitually, compounding: plays, or a fivefoot shelf of novels. Ant, never debt Be s here to stay Attention! Eyes right! Salute the coupon! Tear _Until our course is run; it off, fill it out, and let Vanity Fair keep you For, in our scheme of things, his place —for ten months—in step with the times. Is a prescriptive one. y. E. Nesom.