Judge, 1918-01-12 · page 23 of 28
Judge — January 12, 1918 — page 23: what you’re looking at
What you’re looking at
This is primarily a **subscription advertisement** for *Judge* magazine, disguised as editorial content. The page uses wartime patriotism to pitch the magazine as essential reading during WWI. The cartoon shows a man relaxed in an armchair—the implicit message being that reading *Judge* transforms exhaustion and war anxiety into contentment. The text frames the magazine as a morale-boosting weapon against despair, using military metaphors: readers should "defy boredom," acquire an attitude of cheerfulness like a "rifle of merriment," and help "win the war" through optimism rather than worry. References include "Hooverize" (rationing under President Hoover's food program), "Zeppelined" and "submarined" (German aerial and naval threats), and "Militaristic Germany" as the enemy. The advertisement exploits homefront anxiety while positioning humor and optimism as patriotic duty—typical American propaganda strategy of 1918.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HEN you arrive at home after a riotous day in the office, and you are so doggone tired that you hover on the ragged edge of a grouch, which the disturbing war news in your evening paper hasn't reduced a particle; and you eat a good dinner—with or without meat—and the mental mists begin to dissolve and life docsn’t seem such a woful thing after all; and you draw up your favorite armchair to the reading light and reach out for something to help you forget yourself, and you pick up a copy of Jupce, and begin to grin and then to chuckle and then to roar, while ‘The Only Woman smiles at you sympathetically from the other side of the table—isn’t it a glorious feeling? Can you beat it? nies fon | rad | od hy mf tt | ee Because it is a bubbling, cheerful, stimulating friend; a friend who rides v0 no hobbies, except happiness; who nourishes no enmities, except a supreme "e hatred for the Common Foe of Civilization—Militaristic Germany; who is parades no fads and promulgates no eccentricities; a breezy, rollicking | | comrade with a vein of tenderness, a sparkling wit and exhaustless pep— is JUDGE is beloved of the nation. With a copy of JUDGE in your hand you can defy all the hordes of boredom and all the demons of ennui. cll a ve AVE your sense of humor as well as the food OIN up with the army of good folks who find m in your larder. Hooverize your rebellion JupGe a perennial benefaction. Come into \ against the high cost of living by becoming a the camp of the wide-awake Americans who od perfectly good optimist through the influence of are doing their bit by radiating happiness in the a Jupce. Don’t be Zeppelined by unfounded fears midst of depressing conditions. Put on the khaki or submarined by false economy. ‘The war will be of cheeriness and shoulder the rifle of merriment. ,7 won by soldiers who smile, not by those who sing Help win the war by shelling the devils of worry , ur hymns of Hate. Get behind JupGe’s 42-centi- from the trenches of discontent. Acquire 7 metre gun that punctures the dugouts of doubt the “get-thee-behind-me-Satan”’ attitude Ze od and despair. Cut out the frowns and smile, smile, of mind that comes from a reading of 7 New York Giz od smile with JUDGE. Jupce—the happy medium. y “ter teeehe Your ° Nel aaa » | Over the Top with Your Dollar! {422005 a, | Why not wallop the willies out of existence with one cunning Porenss $1.50) little dollar? You can do it if you mail the coupon in the corner of this page and mail it now while the mailing’s good. yi woe y | Toot! Toot! Toot! All aboard for the Land of Laughter! The train is 7 sue , pulling out. Don’t get left behind. Jump on and take your seat Chis I is 8 I Y 7 in the Pullman. Here is your ticket for a three months’ trip. D>, s.,.. : eerie XUM