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Judge, 1917-12-15 · page 19 of 28

Judge — December 15, 1917 — page 19: what you’re looking at

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Judge — December 15, 1917 — page 19: Judge, 1917-12-15

What you’re looking at

This page is **not a cartoon or satirical piece**—it's a full-page advertisement for B.C. Forbes's book "How America's Business Giants Won Their Fortunes," published December 15, 1917. The ad promotes a biographical collection featuring fifty American industrial titans (Rockefeller, Ford, Carnegie, Vanderbilt, etc.), emphasizing inspiring "human stories" about how they overcame obstacles and achieved success from nothing. The marketing pitch targets readers seeking self-improvement through learning the "real reasons" behind these fortunes. **Historical context**: Published during World War I, this reflects the era's celebration of American industrial capitalism and "self-made" businessmen as national heroes. The $1 introductory offer (with $2 due after examination) was a common direct-mail sales tactic. **The satire is implicit**: For modern readers, the gap between the promise of democratized success knowledge and actual wealth concentration would be ironic, though the advertisement itself presents this earnestly without self-awareness.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

WIIKA § —what December 15, 1917 The Most Inspiring Book Published in 25 Years $00 Pages; 50 Full Page Illustrations. How America’s Business Giants Won Their Fortunes By B. C. FORBES Wouldn’t you like to know how the really big men met and overcame the obstacles that confronted them? Wouldn’t you like to have the information for which they fought and struggled and often obtained only at great cost? Wouldn’t you like to know how they made their first moves toward suc- cess; how they met and developed opportunity; how they met and overcame reverses; how they got together money with which to do business ?—so many of them started with nothing. The Way to Success We all know the big names in business and finance. What we do not usually know is how these men achieved bigness in their character , brought succ Yet this knowl- j cdec i is the thing that is significant I for us, for we are all continually asking ourselves the questions, “How can [ attain success? How traits Archbold, John D. Armour, J: Ogder Baker, George F Bedford, A. C. Davison, H. P. Dollar, Robert can I too achieve big things? | What are the necessary qualifica- tions? What course must I | Ford, tenry pursu Forgan, James 1 Here in most interesting story form are the answers to -all of these questions. What Fifty Business Giants Say B. C. Forbes tells in his own inimitable way what America’s big men told him. Mr. Forbes knows how to get the information his readers want—not merely what big men want to say! He doesn’t write biography—he writes human stories about the ‘“‘little” incidents which point out the real reasons back of every success described § by him. Guggenheim, Dani Hammond, John Hays Heckscher, August More Interesting Than Fiction No book of fiction could be as fascinating true, intimate stories of the men who are shaping as these TENOR Ee Handsomely Bound in Cloth with Gold Decorations. Personal, Intimate Histories of $3.00 a Copy of the nation—men whose names are You will read this book the destiny on the tongues of millions. as ravenously as a starving man eats food. And these stories will. nourish your brain—they will feed your intel- lect—they will enrich your mind —they will inspire you to DO instead of DREAM. Shipped for Only $1.00 These fifty amazing storie book form—s00 pages—will be Kahn, Otto J. Keith, Minor C. Kingsley, Darwin P. Cyrus H. Nichols, William H. Patterson, John H. john p. ulius Rockefeller, Rosenwald, $1. If you are dissatisfied after reading the book for a week return it and your dollar will be refunded at once. But if you decide to keep the book—as we are sure you will—send $2 after exami- nation, making $3 in all. 7 You can render no greater service to your own future than to read “Men Who Are Making x America.” You can choose Christmas Gift for your friends and relatives. It is a book everyone will enjoy and + will want to keep in Vanderbilt, Cornelius Vanderlip, Frank A Willys, John N. Wilson, Thomas E. Woolworth, F. W. zZ we reese Co., Ine. aSyite 31s 20 Broadway N. ¥. City Enclosed no better 7 find $1, for which please send me at once 7. copy of “Men Who Are Making America.” If satis- fied after 7 days’ examination I will send you $2 additional— otherwise I will return the book and Z you agree to refund my dollar deposit. their library always. 7% Name eee 7 Street 7 City State. voveeccees comicboo! sent to anyone on receipt of only | 4 |