Judge, 1917-11-24 · page 23 of 28
Judge — November 24, 1917 — page 23: what you’re looking at
What you’re looking at
This *Judge* magazine page (November 24, 1917) contains two unrelated advertisements. **Top:** A Rinex shoe-sole advertisement emphasizing durability and comfort—typical early 20th-century product marketing with no satirical content. **Bottom:** A "Heave Ho!" print offer featuring five sailor-themed illustrations by James Montgomery Flagg and Will Ranells, priced at $1.00 for the set. The timing is significant: November 1917 places this during America's active WWI involvement (entered April 1917). The "everybody loves the sailor" appeal reflects wartime patriotism and public affection for military personnel. The images—"Captain Kidd's Treasure," "A Present from Her Sailor Friend," "A Jill for Jack," "Telling It to the Marines," and "War Babies"—capitalize on contemporary nautical and military sentiment. This is straightforward commercial patriotism rather than satire: selling nostalgia and wartime emotion to consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Se Ge Se BT BS KB: GM: Soles INEX Soles are wear-resisting. They add months to the life of your shoes. They are your first line of defence against the scuffing and grinding of every day wear. Rinex Soles do not absorb moisture. They guard the feet from dampness and cold. It’s good to feel their comfortable protection on stormy, wet days. Rinex Soles are flexible and easy. They save energy. They make walking easier. Rinex Soles are smart looking. They are a credit to any shoe, no matter what the price—$5 or $15. Rinex is made for one purpose and only one—better shoe soles. “‘Vhe largest rubber manufacturers in the world are its sponsors. “They stand firmly back of every pair of Rinex Soles. This is your guarantee of complete sole-satisfaction. See that the name Rinex is stamped in the shank of the next pair of shoes you buy. And on your next visit to the cobbler tor shoe-soling, tell him to put on Rinex Soles. It will start you on a new era of foot-comfon and shoe-economy. United States Rubber Company Sole and Heel Department, 1790 Broadway, New York 60 High Street, Boston eens eee Ie CELT NTA oa Heave Ho! Everybody loves the sailor Here are five pictures for everybody for they’re all as ¢ full of snap and tang as a sea-breeze. poe Captain Kidd's They are full-color prints 9x12, on heavy mats ready for Telling It to the hg ae Treasure Marines James Montgomery Flore the frame and they sell at $.25 apiece — the five for ag one $1.00 Fill out the coupon and mail it with a bill, check or stamps today. Judge Art Print Dept. 225 Fifth Avenue New York City f-——--—--------- JUDGE ART PRINT DEPARTMENT I 225 Fifth Avenue New York City | Enclosed find $1.00, please send me the “Heave Ho” [ pictures as advertised. A Present from Her " w Name Sailor Friend A Jill for Jack War Babies | James Montgomery Flagg James Montgomery Flagg Will Rannells Address comicbooks.com