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Judge, 1917-11-24 · page 22 of 28

Judge — November 24, 1917 — page 22: what you’re looking at

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Judge — November 24, 1917 — page 22: Judge, 1917-11-24

What you’re looking at

This is primarily a **sales advertisement** for a 25-volume Mark Twain collection by Harper & Brothers, disguised within Judge magazine's editorial framework. The page commemorates Mark Twain (who died in 1910), presenting him as "the greatest of all Americans" whose work brought "laughter and cheer" to a "tired world." The text emphasizes his international acclaim and his rags-to-riches-to-rags-to-riches biography (steamboat pilot, prospector, writer; later financial ruin and redemption through hard work). **The sales pitch:** The December 10th deadline creates urgency. Rising paper and production costs allegedly force a price increase after that date. This leverages both patriotic sentiment (owning Twain's works is an American duty) and World War I–era paper shortages (mentioned as government embargo on freight) to pressure immediate purchase. The "cartoon" is essentially the portrait of Twain himself—not satirical, but heroic, positioning him as an irreplaceable national treasure whose literary works modern readers cannot afford to miss.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

December 10th Last Day At This Low Price F you send the coupon at once you can get your set of Mark Twain at the present price based on former low | prices on paper. We have kept the price low on these i° Books because Mark Twain wanted every American home to own his books at a reasonable price, in a good binding, with fine paper and clear type. A flood of orders on Mark Twain has used all the paper that we could get even at a fairly reasonable price And the low-price sale must cloye— paper costs too much—cloth—every- thing that goes into the making of books has climbed to such heights that we estimate our present supply ‘ cannot last very much longer. So after December roth, we must raise the price on these sets. Get your set now at the low price—while you can. MARK TWAIN His Spirit Cheers and Comforts a Tired World In him a tired world finds relief—finds laughter and cheer. But in him there is something more than joy; there is life, and knowledge, and sympathy. For now that Mark Twain has passed on and the charm and magnetism of his presence is no longer here, we can see more clearly than ever the greatness of his genius. Never has there been a citizen of this country so magnificently welcomed in England, so beloved on the continent of Europe, so eagerly read in Asia and Australia. Even the Chinese read Mark Twain, and if they must have his books, surely you must have the work of this greatest of all Americans. One day there appeared a new book from his pen, so spiritual, so true, so lofty, that those who did not know him well were amazed. Joan of Arc was the work of a poet—a historian—a seer. Mark Twain was all of these. A Real American high places. But his troubles were not over. At the height of his fame he lose all his mon= ey. He was heavily in debt, but though sixty years old, he started afresh and paid every cent. It was the last heroic touch that drew him close to the hearts of his countrymen. Mark Twain was a steamboat pilot searcher for gold in the Far West—a print- er. He worked bitterly hard. Then, with the opening of the great wide West, Mark Twain's genius bloomed. He had found his great place. The world has asked is there an Ame: ? His fame spread through the nation. From Literature? then on, the path of fame lay straight to the ed is th ican Mark Twain is the answer. HARPER & BROTHERS Don’t Miss This Opportunity 25 VOLUMES—Novels, Stories, Humor, Essays, Travel, History This is Mark Twain's own set—the set we planned with him—and this is a low price, after Mark Twain's own heart. Remember December 10th is the last day at this low price. There never will be such a set offered at such a price. As you know, the United States Government has placed an embargo on freight and express shipments. This necessarily delays ordinary shipments; hence, in order to be sure that $300.8 month for 12 months, thus your set will reach you within a reasonable time, it is urged 7 ,fiitins the benefit of your halt-price that you sign and send the coupon at once. Don't wait and . be too late. Send the coupon NOW. Orders must be post- / Name.......ccecccccscseeeees J Aderess Occupation. . marked not later than midnight of December 10th, 1917, 7 : HARPER & BROTHERS, 1817-1917, New Yorke 7 hi, 24 !to0itl Si nae gition hgse ghee Send me, all charges prepaid, a set of Mark J. ¢laraiais works in twenty five volumes. illustrated, hound “in handsome green J cloth, stamped in’ gold, and trimmed edges. If not ‘satis- A. ietory dail cetarn them at your expense. Otherwise [will send you $2.00 within § days and Send coupon now to be certain of the low price. | Kirkpatrick," J. jo 7 Franklin Sq, N.Y. Hennesy, Mist Loretto, ‘Charleston, 8. C. Hackett, Mix DL M. '$ 1.00 . *” Kari, ow York CRY. Hope Study Club, Hope, ‘Kansas : Hoope mont, Texas... Hall, Mra 8. Ww, Ned gan Cit Huekins, arkana, Ark, Ingets, Mra HP, ington. D.C. Hallaander, Mra POM, ‘on... Miss May, Wor- Mass. | Jennings, “Ar. New York City. Kiser, Mr. Paimer, Chilil cothe, Ohio... Keyes. “Mr. Arthur ii, Rutland, Vermont. Kyle, Miss Frances, San Pranetsco, Cal... King, Muse’ Murlel, Wa- Hod. «oo Dorado, Kansas. . Ki lea, Mies Le Detroit, Nich ry Vitaietie, SY ebro. Kingston, Mise “8. New York Cit Miss y 1.00 Lambert, 3. ik, Coatsburg, Titinois. . 7 10.00 Lockwood, “Hiland, P., ston, Tex. 7 2.50 Lindsay, "Mr. SBS Marion, ind. : Pi Lee. Mra. J., St.’ Paul, Minn. 2. 5.00 Leon, JN, “Aibert’ Lea, Minn i” 1.00 Mira 5 NA “a0, 10 Albert" R., pkineville, 8.1...” 10.00 Ib J. By Fall Mra. Mise Lillian, ‘York City Larson, Mts way, Mich... Lebovite, | Mr.” " Osear, Como, Mins. 2. . Mist’ Annie B, Geo. AS hn, 10.00 | 1.00 JUDcE Meyer, Mrs 3.11, Trp, Movigai” Sian "G8 U8 Cllnton, Mass . m MeCandie ‘St Miss C Syracuse, Mathewa, a Miuzelte, Grant Montgomery, St. Louts, Mo. Mackel, A. R., ‘Ohio. . MeCrosiey,” Mil BO Mi) Astoria, Oregon. vf Mason, Miss Fl etta, Ohio. ‘ork City Moore, “Mrs. “T. York City... Manee, Me. G.'8,'h York City. . McCreery, | Misi” Betty, seem Belahton. 8.1 ulre, Miss Ethel, ‘Tulsa, Ohia. ‘ Nettleton, Miss’ Fo! Bh Toledo,'O. Neal, Miss Edith, Phita- delphia, Pa. i Netzer, A. N\, ‘Laredo, _ Texas... ‘ Mleholson,” Mrs. BK, Bridgeport, Conn. . fonal Publishing ‘Company, — Phillader hla, Pa. ‘Memphis ean. cr, Priest, Mra. Henry 8. St. Louls, Mo. tyes Park, Sis Evelyn, bere Le: eaenonrers Pheips, Miss Ella a ravi. Ny Putman, Miss Stella, Pu Penny. kits" Pres Chaos i vrpnineg, Sag se, Si al Patrick, Mrs. Iron Mountatn, Peters, Miss MT, land Park, 1. i: Miss’ Clara, New eon, Mr ii Brooklyn, N.Y. Pearson,” ‘Miss "Ruth, N.Y, Madness. 2 oe Remey, Mfrs. 0. E., hadi- son, Wis... Rindiie, Miu” Florence AM.. Norwich, No (Continued on second page follorrin3)