Judge, 1917-10-06 · page 27 of 28
Judge — October 6, 1917 — page 27: what you’re looking at
What you’re looking at
This is **not a cartoon** but a **full-page advertisement** from *Judge* magazine (October 6, 1917). It promotes *The Ladies' World* magazine and announces a partnership with Madame Petrova, a Polish actress and film producer who was starring in her own production company, Petrova Pictures. The ad features a dramatic photograph of Petrova in an elaborate draped costume with outstretched arms—styled to evoke theatrical grandeur and artistic sophistication. The text emphasizes that *The Ladies' World* will serialize her film stories and publish her articles on "dramatic expression," positioning the magazine as offering homemakers access to high-culture entertainment and celebrity lifestyle content. This reflects early 20th-century marketing: film stars were major cultural figures, and magazines leveraged their names to appeal to women readers seeking escapism and sophistication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Y special arrangement with Ma- dame Petrova, the famous Polish actress, who is now starring in her own personally supervised Petrova Pictures, her plays will appear in story form from month to month in The Ladies’ World. This favorite magazine willalso publish a series of short articles by Madame Petrova on the art of dramatic expres- sion. The Ladies’ World is primarily a ats THE LADIES’ WORLD. newsstanos NEW YORK CITY PETROVA-the Magnificent periodical for the home, but its McClure editors know that the home- maker likes to let her fancy roam into the fascinating world of the drama. Hence, The Ladies’ World publishes each month carefully selected stories and photographs of famous stars and their plays. Madame Petrova is splen- didly representative of the high type of stage and screen personalities you meet through The Ladies’ World. aa