Judge, 1917-10-06 · page 26 of 28
Judge — October 6, 1917 — page 26: what you’re looking at
What you’re looking at
This is a World War I-era charitable appeal, not satire. The page advertises "Judge's Trench Christmas," a fundraising program by the magazine *Judge* partnering with the American Defense Society to send care packages to American soldiers in France. The phrase "Over There" references the popular 1917 George M. Cohan wartime song. The decorative border illustrations show soldiers and military equipment, evoking the conflict. The offer is straightforward: donors send fifty cents to receive a one-dollar Christmas kit to mail to a soldier abroad. Each package includes a personal card and reply postcard, making the gift personal and ensuring acknowledgment. The American Defense Society and manufacturers' "generosity" enabled this half-price arrangement. This represents American civilian mobilization for the war effort—turning patriotic sentiment into charitable action while boosting the magazine's credibility and circulation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Christmas ‘“‘Over There’ You would like to make Christmas merrier for an American soldier boy in France, wouldn't you? Well, you can! You would like to send him a personal gift and get his acknowledg- ment, wouldn't you? You can, thanks to— Judge’s Trench Christmas For American Soldiers Abroad A plan, authorized by the United States Government, endorsed by the United States Army and assisted by the AMERICAN DEFENSE SOCIETY of New York City which makes it possible for you to send a Christmas kit containing one dollar’s worth of articles selected by experts—practical comforts and little luxuries—to an American soldier abroad, for fifty cents, exactly half what it would cost retail. Because of the generosity of the manufacturers, you can send two gifts for the price one would cost in the stores. And the present is personal. In each package the donor may place his personal card and each package will contain a reply postal so that the soldier whom you gave a happier holiday can thank you for it. Checks should be made payable to Leslie-Judge Company and addressed to “Judge’s Trench Christmas Fund,” 225 Fifth Avenue, New York City =n comicbooks.com