Judge, 1917-07-14 · page 27 of 27
Judge — July 14, 1917 — page 27: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not satire. It promotes the "Standard Edition" of Shakespeare's complete works via the Brunswick Subscription Company. The quote from Alexandre Dumas ("After God, Shakespeare Has Created Most") frames Shakespeare as near-divine in cultural importance—a common Romantic-era reverence. The advertisement emphasizes the edition's scholarly credibility through appeals to academic authority and "eminent scholars." The "Golden Texts from Shakespeare" premium gift and repeated assertions that features appear "in no other edition" use marketing psychology typical of subscription sales. The price ($1.00 for initial payment, with installment options) targets middle-class readers seeking cultural refinement. The phrase "Not An Expurgated Edition" is notable—it suggests some editions removed "objectionable" content, implying this version preserves Shakespeare's complete, unfiltered text. This reflects early 20th-century debates over whether classic literature should be "cleaned up" for respectable audiences. The page reflects how publishers marketed literature as both intellectual and profitable commodities.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
u to lout our you eral rood was wn, les, rdon ures , an your kilt hy, »ho- illed ctly plan July 14, 1917 Not An Expurgated Edition » poem and sonnet is word for word as the most eminent scholars Cambridge.” which is based on the Fotio © most nearly accurate of all Shake: woh By Walter Bagebot; “ Annats of the Life o sa by Hae Gal ce a ‘and ours, ¥ Kenius the world has ever known and ate a feature that distinguishes the Standard Edition froai all others. GOLDEN TEXTS FROM SHAKESPEARE A copy of this beautiful and valuable book by Raddatz GIVEN TO SUBSCRIBERS forthe Standard, Edition, of ii as appropriate for all sna, arguments that can~ be refuted—the jewels of em his gokten fe quotations being cross indexed. The book is beautifully rinted from new type on the best deckle-edged paper. at tractively bound, and finialed with gold top and silk bands, Bat don't forse! that to get this signe rofume with @ sef of the Standard Fidition at hat you must be ply ts strictly fore MAILCOUPONTO-DAY om pet limited—there- “After God, Shakespeare Has Created Most” Alexandre Dumas In Shakespeare’s character creations the history of the human race is written forever. There is no phase of human nature not found in his plays. Through the magic of a verbal alchemy that kindled every thought into a picture, and clothed the emotions of his characters in visible images, kings, nobles, sages, picturesque reprobates like Falstaff, scheming villains like Iago, high-born dames, lovers in whose bosoms the little god seemed ever to keep a fiery vigil, become creatures of flesh and blood. His historical characters are stamped with the very spirit of the age in which they lived and are breathing realities. We meet the great leaders— Julius Cesar, Brutus, Mark Antony, Henry IV, Richard III, the Knights of the White and the Red Rose—we hear the clatter of swords, and the laughter of beautiful and clever young women. The East in its Oriental sensuousness, Greece, Rome, France and England lighted by the last rays of setting chivalry gleam from his pages. WHAT DOES HE MEAN TO YOU? Does the influence which Shakespeare has exerted on mankind through three centuries mean anything to you? Are you reading him for daily In- spiration, for the development of Imagination, which the great Napoleon declared rules the world, for command of Language and Expression, which Shakespeare possessed more than any man ever born on this planet? All that Shakespeare means in richness and fullness of life may be yours— the Pleasure, the Profit, the Complete Understanding—through THE UNSURPASSED FEATURES OF THE STANDARD EDITION YOU WILL FIND THESE IN NO OTHER EDITION showing sources of ihe plots, and descrip- CRITICAL NOTES giving the various renderings ‘and similar plays Ge cre eccording ta Cnineht Shakcepearian authorities ving a condensed story of each play. EXPLANATORY NOTES for the average reader, ex- flaining clearly such portions of the plays as might be Beult. to un VOTES. modeled tupon, the course of Shake: sprarian study ‘pursued at the leading American and English universi sartier ANGOMENTS ERITICAL COMMENTS aking lear the meaning ot the plays and the nature of the characters. These p cede each play. GLOSSARIES: Each play is followed by a glossary ex- ing every doubtul or obsolete word in that play. o HALF THE PUBLISHER'S PRICE SENT NOW brings you thecate INTERESTING MECHANICAL FEATURES ated. “Gol wi TYPE. The largest that could be used without making cy ‘le ay: ale margion saree ve, ‘thin, opagwe times Joo page each. Each ‘volume 5 ches BIN ie Slik-ribbed cloth, finished with gold tops of Judge. The publisher trom and bands. ; whom we bought this limited oumber of sets of the ILLUSTRATIONS. Scenes from Shakespeare's plays Sicndard ition decided to unpend farther publication and hundred of text Ulwstrations repredoged (rom rare Sthen the cost of paper and other matertals soared to wood. cuts used tp books. published. in. Shakespeare's heights which left no margin of ‘profit. considering the Umea feature altogether unique and found Ia no means available to him for disposing of ihe sets. other edition. Shakespeare bargain for patror Brunswick Subscription Co., 1116 Brunewick Bidg., We believe that through the medium of Judge we can reach such a large number of Shakespeare lovers that we can quickly dispose of the entire lot. The present cut in price of course cannot be maintained if we are put to a heavy selling expense in disposing of the sets through repeated advertisements. Therefore, to get the benefit of this great reduction in price you must ACT TODAY. Under similar circumstances we also secured a small number of copies of the celebrated “Golden Texts from Shakespeare.” by William J. Raddatz, A. B.. a copy of which, while they last, will be given to each subscriber for the Standard Edition. Very few readers have ever seen a book so superbly printed as this treasury of the wit. wisdom and philosophy of the “king of the realm of thought. New ven ny 1 enclose $1 ment sep.olumes of re sciniatd Eaton of “SHARE: SBEARE™ and the volume of "Golden Texts.” Ifas Fepresented “Iwill remit $1.00 per moath for tt Tonths after their receipt. Otherwise, 1 will, within $ days, ask for instructions for their return, at your Expense, my $1.00 to be refunded oa Name Address... Occupation comicbooks.com