ComicBooks.com Register / Loginit's free!

Judge, 1917-07-14 · page 25 of 27

Judge — July 14, 1917 — page 25: what you’re looking at

📖 Open the full issue in the page-flip reader →
Judge — July 14, 1917 — page 25: Judge, 1917-07-14

What you’re looking at

This page contains two main elements: **The "A Garage" Essay** (left): A humorous complaint about automotive repair shop service. The author, Eddie Guest, satirizes garage mechanics' indifference to customers—how they disappear after taking your car, ignore you while working on other vehicles, and treat waiting customers with contempt. The piece mocks mechanics' poor work ethic and their dismissive attitude ("You have to wait your turn... and you'll wait here"). It's social satire about working-class service businesses prioritizing their own convenience over customer satisfaction. **Advertisements** (right): Primarily ads for self-help business books and cigarettes. The Egyptian Deities cigarette ad and various "Desk Books" promising business success reflect 1917 advertising aimed at ambitious men seeking professional advancement. **Context**: Published during WWI, the page reflects American middle-class anxieties about commerce, service standards, and personal improvement through education.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

July 14, 1917 a member of the reception committee) he thought he would take a little walk to give him an appetite for dinner. Before the lecture the local man met one of the golf players, who was still somewhat fatigued from the strenuous rounds of the afternoon. “I shall be obliged to hurry through my talk this evening,” the bird man remarked “Why?” the other inquired, curiously. “Oh,” replied the local man, “I shall have to hurry home, because tonight I am going coon hunting.”—Youngstown Tele- gram. A GARAGE W HAVE had much experience with garages. They are the ultimate test of a man’s patience and self-control. The man who can smile and remain cheerful while waiting for a little attention in a place wearing a sign ‘prompt service and pleased patrons our specialty,” is entitled to be made a member of the Sons of Job on sight. In a barber shop you wait your turn, but you know when your turn is to be, and when it arrives you get it. The barber who is to cut your hair doesn’t disappear as soon as he is finished with the cystomer ahead of you; he doesn’t, as a rule, hike out to lunch, or to chat with a friend on the street, or tell you to wait till some one is at liberty. You get right into his chair and he goes to work. But in a garage it is different. You may get your car taken care of in your turn or you may not. It depends altogether on the whim of the employes of the place. As a tule they act as though they hate to see you come in there to spend your money, but once in, they never seem to care enough about you to hurry you out. You stand around patiently at first until the head mechanic and his assistants have solved a knotty problem over in the dim, distant corner of the shop. Then they scatter, each to a car, not yours, and you watch them slowly tear- ing down the engine of a flivver or testing an axle. By and by sou attract the attention of the foreman and he tells you that when they get around to it they'll look after you. you wait for them to get around to it. E tually it dawns on you that they are traveling in another direction, and again you stop the foreman. This time you have annoyed him. “You have to wait your tum in other places, and you'll wait here,” he snaps at you. ‘When that fellow finishes the job he’s on he'll do your work.” You see the feet of a man sprawled on his back beneath a car. He may be sleeping there for all you know, but you stand guard and watch those feet. At last they show signs of life; the man crawls out, and then disappears.’ An hour and a half has been lost out of your life forever; you jump into your car and drive away in search of a garage where they don’t guarantee prompt service, but do make an attempt to earn cheerfully and promptly the money you are willing to pay them. We have had men who own garages tell us that it is a nerve-racking business. It certainly is, but it is the customers’ nerves that are racked, mostly.—Eddie Guest in Detroit Free Press. — Ny ecyrTian | DETTES | The Utmost in Sp 5 Plan End oro and education in incanab PREFER Deities rll ar other cigartle 9 95¢ Angrgyres of the Uyhest Garde Te nd Lipiptoon Caporetos oth Desk Books for the Man Who Would Win in Business Practical information, filed away in new, handy volumes, for the man or woman who requires simple, complete, dependable standards by which to test any doubtful words or phrases in a letter, advertisement report, or other composition. A Desk-Book of Errors in English By Frank H. Vizetelly, Litt.D., LL.D. It treats of the hundred and one questions that arise in daily spee and “correspondence which are not touched on by the dictionaries. By mail, $.83. English Grammar Simplified By James C. Fernald, L.H.D. An absolutely simple yet thoroughly practical book on a new plan that gives you the correct use of English words in English sentences. Its statements can be grasped at once by a child or a person of limited education, and they make the dreaded complexities of the language as clear as crystal. By mail, $.83. Synonyms, Antonyms and Prepositions eae is a new edition, just out, of Dr. Fernald’s famous book, which enables you to select the exact word to your meaning absolutely clear—to give “punch” and “power” to a letter, advertisement, speech, sermon, article report or story. Don’t waste half of the power of your thoughts in weak expression.’ By mail, $1.62. These books will farnish you with the ammunition and the weapons to hit the target of success in the center How to Deal with Human Nature in Business H: practical up-to-the-minute book by Sherwin Cody on correspondence, adver- and sales methods. It explains clearly and forcibly both the broad 7 ciples of successful business conduct and the hundreds of small practical essentials that one MUST KNOW in order to succeed. It covers letter-writing, salesmanship, retailing, executive duties, publicity, and store, office and factory supervision, makes a study of various phases of business life and the qualities needed to cope with them, and bristles with suggestion, direction, and example based on the practical psychology of commercial effort. It has many valuable illustrations, charts and diagrams. It is the one book that it is imperative for you toown. Get it to-day and start on the road to bigger business. Large 12mo, Cloth. By mail, $2.12. , Personal Power A stimulating, encouraging word, written by a practical man of affairs, Keith J. Thomas, who bee) achieved a high place in his chosen calling. It points out, in a peculiarly gripping style, the way to d eslop will-power, mental concentration, and winning personality. It gives practical directions for acquiring the faculty of reading men and their motives, and will immensely increase your chances of making good in your profession. 12mo, Cloth. By mail, $1. The Book of Thrift An extremely timely and practical work by T, D. MacGregor, at once an inspiration to the reader and a dependable Guide Book gn the road to fortune. It points out the pitfalls to be avoided and gives practical and well-tested advice as to how to achieve financial independence. It has been well called “The Twentieth Century Poor Richard.” Large 12mo, Cuoth. By mail, $1.12. Sent post paid on receipt of price BRUNSWICK SUBSCRIPTION COMPANY, 1116 Brunswick Building, | New York City comicbooks.com