Judge, 1917-06-09 · page 27 of 28
Judge — June 9, 1917 — page 27: what you’re looking at
What you’re looking at
This is primarily a **book advertisement**, not political satire. It's selling a seven-volume set of scientific works by Darwin, Spencer, Huxley, Tyndall, and Lombroso as "The Library of the World's Greatest Scientists." The iconic image—Rodin's "The Thinker" sculpture—symbolizes intellectual progress and contemplation. The ad's framing argues these books represent civilization's advancement: primitive humans used muscle; modern humans use brains. The sales pitch emphasizes how reading these works will improve your "mental growth." Notable is the inclusion of Lombroso's "The Female Offender"—pseudoscientific criminology that claimed women criminals were biological oddities—reflecting early-20th-century pseudo-scientific racism and sexism presented as legitimate science. The "revolutionary ferment" claim suggests these books challenged established thinking, though today we'd recognize some content (particularly Lombroso's work) as discredited pseudoscience. The urgent pricing claim—"price must be advanced"—is standard marketing pressure, not actual editorial commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
These Books Startled the World— They Made Men Think As Never Before THE THINKER A Handsome New Edition at Less Than Half Price -ON IMMEDIATE ORDERS Notwithstandin reat reduction in price a price absolutely unprecedented for books of this character—the books are issued in a style superior to that in which they have ever a Zach volume is 8 inches x The binding is a rich, cloth, with gold paneled backs, tops and silk headbands. volumes are printed on a pure white paper large, clear type. There are many illustrations in half tone which are just as interesti the text tk green, silk ribbed hed with gilt Titles of These Inspiring Volumes Vol. 1. THE ORIGIN OF SPECIES: SURVIVAL OF THE FITTEST, Exc, CHARLES DARWIN TASTIER REGIE armas, ere By CHARLES DARWIN EXPRESSION OF THE EMOTIONS Iu MEN AND ANIMALS CHARLES DARWIN GYAN INTER ING ILEUSTRATIONS Vol. 1V, THE FEMALE OFFENDER, aeaeac woes PROF. CAESAR LOMBROSO MANS PLACE IN NATURE, 0 THOMAS H. HUXLEY ILLUSTRATED) |. SOCIAI Ti OR one Rk ELECTRICITY By JOHN TYNDALL Ve. 11, Vet. 104 Primitive man was but a degree removed from the brute— a creature of instinct—until he began to think fo a purpose and devise means to amelio- rate his lot. It has taken thousands of years—no one knows how many -to produce the modern type of may who supplies his daily needs and his luxuries through the exercise of his brain rather than his muscle. The books whose titles are given below are by the greatest and the most original thinkers the world has ever known, Spend some of your spare minutes with these books and learn more about yourse/f—understand the secrets of nature which they reveal—see how man has arrived at his present high state of efficiency through the development of mind—and you will be surprised at the effect on your own mental growth. Our modern civilization, the product largely of the tremendous advance: in knowledge of the last half century—the age of Darwin and his fellow scientists. is the concrete expression of the thought contained in— The Library of the World’s Greatest Scientists DARW Books That Agitated Society with a Revolutionary Ferment sts studied life from 5 hems. They wil your appreci- te with idea © unscientific reader. but often, and each nt and discover new sare so rep din The Origin of Species is oriental enchantment. { speculatio: Nature's We are seeing in the physica A Wonderful Bargain Ak and expense in the manufacturing, we were able (0 make a very contract with Messrs. D. Appleton & Co. the publishers of these celebrated books, for the right to print from their pewest plates a fine edi- tion of the works of Darwin, Spencer, Huxley, Tyndall and Lombroso, comprised in The Library of the World's Greatest Scientists, But the PRICE MUST BE ADVANCED after the few remaining sets are gone that were made before the present unprecedented rice in the cost of materials. The price of paper has doubled. Even binding board has increased 100%. As the result of this increase in cost, we can obtain no more sets to offer at the present bargain price. Therefore Send Coupon Today By assuming all the | | | world in this book. | Prof. SPENCER HUXLEY TYNDALL—LOMBROSO Prof. Lombroso’s Book on Criminology \s an illustration of the wide scope of this set, there is the volume on The Female Offender, by Lombroso. No more startling revelations can be found anywhere than those contained in the picture he draws of one aspect of the under- The Social Evil is as old as creation. We find references to it in the records of the earliest civilizations. The descendants of Jezebel and Messalina are to be found in every stratum of society. ‘The lair of “The Scarlet Wo- man” is located in almost every community. No study of Sociology therefore is complete that does not take into account her malign influence, and the correct measures necessary to combat that influence. | Prof. Lombroso’s work made an epoch in criminology because of the wide scope and systematic character of his researches, Sent NOW brings you the en- tire 7 volumes, charges pre- paid. YOU TAKE NO RISK. Money back if not satisfied. Brunswick Subs-ription Co., 1116 Brunswick Bidg., New York Giy Enclosed is $1.00, first payment on the 7-volume set of | The World's Greatest Sclentists, to be shipped. charges || prepaid. I agree to remit $1.00 a month for six. months Toliwing receipt of books, or to return them at once if not | as represented, you to relubd iy” 1.00. Name. sess Address... City... Occupation comicbooks.com