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Judge, 1917-06-02 · page 21 of 28

Judge — June 2, 1917 — page 21: what you’re looking at

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Judge — June 2, 1917 — page 21: Judge, 1917-06-02

What you’re looking at

This page is primarily **advertising and humor columns**, not political satire. The main content includes: **"Keep Your Ears Ahead"** — A metaphorical poem by Douglas Malloch comparing horses to humans. The conceit: a good horse keeps its ears forward, attentive to work ahead, while a bad horse pins ears back, distracted or resistant. The poem applies this to workers/citizens: are you engaged and forward-looking, or stuck in the past with low morale? **Context:** Published in 1917 (U.S. entry into WWI), this likely encouraged patriotic engagement and productivity. **Supporting jokes** mock romantic folly, false economy ("plain living"), and nervous anxiety—typical light humor for the era. **The Budweiser advertisement** (ironic given Prohibition's approach in 1919) emphasizes brewing quality. The page is **not primarily satirical** but rather a mixed-content magazine format combining inspirational verse, short jokes, and commercial advertising typical of *Judge* magazine's era.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Jone 2, 1917 Keep Your Ears Ahead -road, on the street, on the trail or Blue On the te tram, Thave known a hoss or two, teamster that Tam: Steppers with Kentucky blood, ordinary plugs, Ev'ry kind of animile ever wearin’ tugs; Mustang pony, Percheron, gocr, thoroughbred— But the only hoss worth while kept his ears ahead. When a plug becomes a plug ain’t when he gits old; For a plug may be a plug from the day he’s foaled. When a critter to the back slants them ears of his, Then you know the bloomin’ brute, know the brute he is. For he'll either bite or balk, loaf, or bolt instead; Never trust a hoss unless he keeps his ears ahead RIS But a hoss that is a hoss, of the proper kind, Doesn't listen all the while for the whip behind. He is lookin’ down the road, sniffin’, and all that— He is takin’ interest in the work he’s at. N Work is joy to such a nag, farm or fancy bred; hers | J Life is somethin’ to a hoss that keeps his ears ahead. ding Man is somethin’ like a hoss, with his work to do, On the tough old trail of life how is it with you? Do you put your shoulder then in the collar square? DE Of the load we have to pull, do you pull a share? Are you full of pep and steam, or is your spirit dead? Are you livin’ in the past, or are your ears ahead? IER —Douglas Malloch, in the American Lumberman. She Thought Not—*Do you think your father will object to my marrying you?” I don’t think so. He has just received the bills for my new spring outtit.””—Detroit Free Press. Just So—* What has become of the old cult for plain living and high thinking?” “Ought to be stronger than ever now. Those who are forced to plain living are doing some tall thinking.”"—Kansas City Journal. —= Encouraged—How’s your motor car matte: beh jus. “Well,” replied Mr. Chuggins, “the way it uses gasoline shows that while it may be w in spots, its appetite is all right.” eeu | Washington Star. Edits Her Wish— hel surprised her mother —=| by her interest in a statue of the Venus de Milo ) “Oh, I wish I was that lady,” she ex- seve | Claimed. . s “Why; dear?” her mother asked " “Cause then people wouldn't always be esvi | saying to me: ‘Don’t bite your nails, Lad dear.’ —New York Times. m6 Nervous Dyspepsia—“ What's the trouble with you?” “Kind of a nervous dyspepsia, I sup- Pose. Every time I think of what my esi. to lover of a good cocktail should Insist that Abbott's perce a ceesis mugs corte secs XpHr Bettie the very best. CW. Abbott & Co., Baltimore, cade) Passing the Mustard Its appealing excellence is the result of the master- touch in brewing science applied to the finest, most vigorous and healthful cer- eals and hops. Bottled at the Brewery ANHEUSER-BUSCH St. LouIs Fe. the best photograph appearing on its pages each month, Leslie's will offer a prize of $25.00; for the second best $15.00; and for third $10.00. The prize spictures and all others accepted by the editors will be paid for at the regular rates. Photographs will be judged by Leslie’s editors on News Interest Reproduction Qualities Promptness in Sending ~ Size of Print Anyone may send pictures and there are no conditions except that the print must not be submitted else- where at the same time, Remember, if the picture is accepted, whether it wins a prize or not, it will be used and paid for at the usual rates.” If copyrighted, written copyright release must accompany photo. Leslie’s wants news pictures and wants them quickly Address EDITOR LESLIE’S, 225 Fifth Avenue, New York City