Judge, 1917-05-12 · page 25 of 28
Judge — May 12, 1917 — page 25: what you’re looking at
What you’re looking at
This page contains **primarily advertisements** interspersed with brief humor columns typical of Judge magazine's format. The main content is a **Richmond Straight Cut Cigarettes advertisement** featuring a large engraving of a historical parade or celebration. The ad emphasizes that Richmond cigarettes use Virginia tobacco and are made domestically, not imported—positioned as patriotic during WWI (the page's date of May 1917 is significant). The tagline "Preferred by Gentlemen Now as Then" suggests continuity and tradition. Below this is a **Carbona Cleaning Fluid advertisement** addressing a contemporary concern: white clothing's maintenance costs. It counters the objection that white garments are expensive by promoting Carbona as a safe, inexpensive cleaning solution. The left column contains **brief joke items** typical of Judge's humor format—short anecdotes about marriage, social obligations, and domestic life, drawn from various newspapers. **Historical context:** The advertisements reflect 1917 American consumer concerns (domestic manufacturing pride, household labor efficiency) and leisure habits (cigarette smoking among gentlemen).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
May 12, 1917 said that I didn’t want my man always goin’ ne : ; REARS BCS SC BCR out between the acts to fill "em.—Buffalo a = Express. Never Recuperated—Mrs. M’Lap was about to pull off a social for the benefit of the Civil Club. “Are you asked her ni “T should not,” answered the old lady. “I entertained her once and she never recuperated.”"—Argonaut. going to invite Mrs. Nexdore?” | Have the Habit—‘Have you any late trains out here?” asked the prospective ” replied the suburban real estate agent. “All our trains are generally late.” — Philadelphia Record. ~ te + “+. + « Quite as interesting to me as the Parade, were the paper rolls of Vire Just the Same—Crabshaw—It's im- i ee petit ches my others reed came nc possible to make a woman happy |) Crawford—Nonsense. Just give her all the money she can spend. Even two generations ago,—when the Mayor and the Banker were proud to belong to the local Fire Company— “Richmond Straight Cuts” were already famous for their “bright” Virginia tobacco. It is NOT imported tobacco, but important to you because of that fact. Richmond Straight Gat CIGARETTES lain oF Cork Tip “The first high-grade cigarette made in the United States.” Crabshaw—Didn't I just say it was im- possible?—Pittsburgh Post. Why Worry?—* Does worry about the grocery bill “No; he says there’s no sense in both himself and the grocer worrying over the same bills.” —Boston Transcript. your husband The Little Man’s Hint—"I went down in the war panic of 1914,’ said the big man, as he hung to a strap in the crowded street- 9 ar. “But no am getting on my feet | again. . acre | “In that ca: ventured the little man | Imported tobacco pays import duty. Virginia tobacco just behind him ps you wouldn't pays no import duty—all the mine getting off mine he Lami value in “Richmond Straight Cuts” is in the cigarette ir hour where it should be. women a yard of ribbon? Saleswoman—I know, sir. But just as ) they got to the counter they discovered that 15 Cents Also packed in attractive tins, 50 h had a baby just learning to talk.— for 40 cents; 100 for 75 cents. they . ork Times Sent prepaid if your dealer cannot | yf 5 Wanted It Now—* Dearest,” said the | supply you: young husband, “can’t I get you a beautiful | { RICHMOND. Veenna.USA, diamond ring for Christma : Mont Ginter vicina ates cen ee Eee ap epereg the (er-secing PREFERRED BY GENTLEMEN NOW AS THEN young thing, “I will take the ring now and let Christmas bring its happy surprises just as usual.” —Ladies’ Home Journal. Bee er ea ee ee ee ak ee eee ee are at ae ee ae eee eT A Social Obligation—Mrs. Fashion- plato—Poor dear Mrs. Upperton is to be buried today. Are you going to the funers Mrs. Etta Quet—I really can't, you know. Thave just discovered she owed me a call. — Los Angeles Times. > They say—white clothes are expensive— white shoes, white spats, white gloves, white veils, white felt hats—because it costs so much to have them cleaned. Because—Shopwalker—Do you realize that you were four hours selling those two Not so— <<: —~S§-« CARBONA a Cleaning Fluid ct Ready !—Wrs. Jones—Fred, dear, mamma says she has made up her mind to be cre- mated.” Jones (absent-mindedly)—All right. Tell her to put on her things and I'll take her along.—London Opinion. —and a white cloth will clean any or all of them quickly and inexpensively and cannot injure the most delicate fabric. Sg, Carbona is save to use in your home day or night because it \ —will not explode 15¢.—25c.—50c.—$1.00 bottles. At all druggists. He Knew It—"They say the a | ¢ of prosperity Sweeping over the | iis == Fcan earn to keep from being swamped.”— Boston Transcript. “Guess that's right! I know it takes all | \ comicbooks.com