Judge — April 28, 1917 — page 28: what you’re looking at

What you’re looking at

This is a full-page advertisement for Helmar Turkish cigarettes, not political satire. The ad features a group of stylized women in 1920s fashion surrounding an ornate frame containing a large cigarette. The copy emphasizes Turkish tobacco's superiority—claiming it's both the "mildest" and "best" for cigarettes—and urges readers to try Helmar before purchasing competing brands at higher prices (10 cents versus Helmar's apparent lower cost). The "gentleman's smoke" language and fashionable female imagery reflect early 20th-century advertising conventions designed to associate the product with sophistication and leisure. There appears no satire here—it's straightforward commercial promotion typical of Judge magazine's advertising content.