Judge, 1917-04-28 · page 27 of 28
Judge — April 28, 1917 — page 27: what you’re looking at
What you’re looking at
This is primarily a **full-page advertisement**, not a cartoon or satirical content. It promotes "The 3C's Reference Library"—a multi-volume encyclopedia and dictionary set marketed as affordable, comprehensive home reference material. The page includes: 1. **Product showcase**: Images of bound volumes with decorative spines, emphasizing durability and aesthetic appeal for home display. 2. **Marketing appeal to middle-class readers**: Positioned as making "the whole sum of all knowledge within your reach" for just $1 (plus installment payments), this targets households seeking self-improvement and educational access during what appears to be the early 20th century. 3. **Comparative positioning**: It contrasts favorably against Webster's Revised Unabridged Dictionary, emphasizing compactness and convenience. 4. **Subscription model**: The Brunswick Subscription Company offers installment purchasing ($1 down, then monthly payments), reflecting consumer credit practices of the era. There is **no political satire or cartoon commentary** on this page—it's straightforward advertising aimed at aspirational readers wanting home educational resources.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The 3C: Reference Library | PUTS THE WHOLE SUM OF ALL KNOWLEDGE WITHIN YOUR REACH C h * It contains about every- ompre: ensive thing that Nature has created, the human mind has conceived, and man’s ingenuity has devised. It spells, pronounces and defines the newest as well as the oldest words in the English language. Instant accessibility of contents is the Keynote of the arrangement of the “hole library. 2 SEE if 3 ‘The foundation for every wisely selected Library §™ ES ee | j , i Compact 7) Be ieee tek up-tordate Un- | j WEBSTER’S REVISED abridged Dictionary. ‘The ideal Unabridged Dictionary is a dictionan | ONLY Brings.) on the | S| ] oI ntire Library — | a} word looked for is between its two covers; that j i | | UNABRIDGED DICTIONARY | is 3 pleasure to ca Such is Weber Ravi Unebsidged Dictonies, | $ Webster’s Revised | ' Published by the i on g | | Peblaker ofthe Genuine Weber | 28 berate the onvenien Sipe bs | Dictionaries SENT. Nine volumes for less NOW than the price of an Unabridged Dictionary 3Cs Reference —bound in Semi-Flexible, rich ible Paper. 2120 Pages. Full Leather, just Over 5,000 Illustrations hal Colored Plates. Superb Half-Tone |); Pictures. fi | Semi-Flexible Full Leather | Hien | f the thickness of ¢ same book ‘ed on ordinary 6,296 Pages Over 6,000 Illustrations The divisions of the alphabet in the eb ridged Dictionary arc i | ser's Revised Un: | o New Words an Pt ‘. a | : As of Sew Monte and Phoice | This volurné aid indicated by the e year in which to pay the bale ff d Volum an | Vecobrace this opportunity’? LAM | } Of the present price 4 , Vocabulary of Greek and By sending the dollar and coupcn nouncing) occup: Tae Forian Quits: | | to-day. We prepay charges. Money | |) q Phrases space only 11% i ; as : of The Latest Cen- [| inches long by 1084 } 9 i beck (not satisfied. | ' inche making Under its own name in | WRITE FOR PROMPT PURCHASER'S a x. Marble Ede f, ‘The 3Cs the most Broper alphabet | SPECIAL PRICE ON THE 3Cs B ches | compact reference BOOK CASE 7 ere emma) library in existence. ot Lie | THE NATIONAL PRONOUNCING ENCYCLOPEDIA Das og Home and Office anced It i | ei in ONE volume, that can be consulted with the assurance, ' reas spaper, to say nothing of the nufacture of books is soar- jew days. No more se are gone. Be on the saf The cost of everything that eater ing. The f na ted to meet the require J BRUNSWICK SUBSCRIPTION CO. 442+1/ s Volumes Fach 1116 Brunswick Bldg., New York City jose $1.00 first payment on The 3Cs Ref- 4,176 pages, mes. If I keep the books th for 12 months after Frontispieces in Color. A 32-page Atlas | your ex- heir receipt of the World in | ** Color. Address Bound in Durable | rx?ation Cloth. Write for Special Price on the 3Cs Book Case comicbooks.com