Judge, 1917-03-17 · page 26 of 28
Judge — March 17, 1917 — page 26: what you’re looking at
What you’re looking at
This is primarily an **advertisement and promotional page** for Judge magazine (1917), not a political cartoon. The main content is a **Nujol laxative advertisement** disguised as editorial content. It uses historical framing—comparing modern medicine favorably to Shakespeare's era when doctors "bled" patients or gave harsh "physicks" (purgatives). The ad argues that modern physicians now reject indiscriminate laxative use, positioning Nujol as the enlightened alternative: a mineral oil that lubricates rather than irritates. The satire is subtle: the ad mocks outdated medical practices while promoting a product, using pseudo-scientific authority ("physicians of the highest standing") to legitimize a patent medicine—itself a common target of satirical magazines. The right side previews next week's Judge issue, listing contributing illustrators and writers, emphasizing the magazine's comedic content about "fads and foibles of humanity."
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
> Send for booklet. * When Physician Meant “Physic— Dispenser” ]* Shakespeare's time, if you were sick and went to a doctor he did one of two things. He either bled you or ‘‘physicked”’ you. Physicians no longer prac- tice bleeding. And the leaders of the profession are equally opposed to the in- discriminate use of laxative and cathartiedrugs. In fact, the habitual use of laxatives is now known to be one of the most fruitful causes of constipation, Physicians of the highest standing prescribe Nujol because it relieves constipation without any bad after effects and v rut fe ga habit. It acts in effect as an internal lubri- cant, preventing the bowel contents from hardening, and in this way facilitating normal movements. NUJOL ts bottled at the-refinery and is sold onl. in pint bottles bearing the name NUJOL and the imprint of the Standard Oil Company (New Jersey). Refuse substitutes—be sure you get the genuine. STANDARD OIL COMPANY (New Jersey) Bayonne New Jersey your name and address plainly below THE RATIONAL TREATMENT OF CONSTIPATION.” ay) 1917. wlll Ge. at the Post. one at New York as sec: Atass tail matter, Cable address‘Su dgask™ ) Telephotie 6632Madisot Souate Published ‘ot by the Leslie-Judge Co.225 Fifth sw New York cape JotittA Steicher at ‘TReudenP. Sleicher President \\h a Secretary GrantE Hamitton i . TAWaldton Art Director - : — Edi A.E.Rollater Treasurer sor Watch for Judge Next Week It will have a very amusing cover by Will Rannells and a wealth of other illustrations by ORSON LOWELL, J. CONACHER, GARTH JONES, LANG, ZIM, HARTMAN, L. FEL- LOWS, TOUSEY, DAVID ROBINSON, W. M. ALLISON, LAURA FOSTER, P. F. CROSBY, WILL VAWTER, FLOHRI, WAL- TER de MARIS, CALVERT SMITH and others adept at picturing the fads and foibles of humanity The text of this number will, as usual, be filled with good humor and satire, among the contributors being: WALT MASON, ARTHUR CHAPMAN, DIXON MERRITT, J. A. WALDRON, CHARLES LEROY EDSON, CHARLES C. JONES, DOUGLAS MALLOCH, HENRIETTA OTIS SHAW, TOD CHENEVIX, and others. Remember that JUDGE is “The Happy Medium” SUS SSE TP EHON RATES Subscription Evnoress ates and Great Britais fo Canadian Provinces sf Marquette Building, Chicago Tremont Building, Bos Wyatt Building, Was! ington, D.C. comicbooks.com