Judge, 1917-03-10 · page 26 of 28
Judge — March 10, 1917 — page 26: what you’re looking at
What you’re looking at
This is primarily a **magazine masthead and advertising page**, not a political cartoon. The left side features a **Standard Oil Company advertisement** for "Nujol," a laxative product. The ad uses pseudo-scientific reasoning: it claims modern people inherit "cave man" digestive systems but eat refined foods, causing constipation. Nujol supposedly solves this by preventing hard bowel movements without forming habits. The accompanying illustration shows a primitive figure in a cave setting, visualizing the "cave man" concept. The right side announces the **next week's Judge cover** by famous illustrator **James Montgomery Flagg**, titled "Very Much of a Lady," along with lists of contributing artists and humor writers. This is standard magazine promotional content. The page reflects **1917 American advertising culture**—using evolutionary pseudoscience and health anxiety to sell patent medicines, a common practice before FDA regulation. There is no political satire present on this particular page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Send for booklet, “THE If You Lived As The Cave Man Lived Your health would take care of itself HE cave man ate coarse food and lived a strenuous life in the open. His digestive appa- ratus was suited to that kind of an existence. You inherit from the cave man the same internal mechanism, but you eat different food and you lead a dif- ferent kind of life. Hence the most universal preval- ence of constipation and its con- stant menace to he: Your problem is to adjust that ‘cave man’? internal mec of yours to the sedeats concentrated food of c NUJOL accomplishes this ment by preventing the bowel con- tents from becoming hard, thus making natural movements easy. It doesn’t upset the ordinary pro- cess of digestion and it doesn’t form a habit. NUJOL is bottled at the refinery and is only in pine bottles bearing the me NUJOL and the Imprint of the Standard Oil Company (New Jersey). Refuse substitutes—be sure you get the genuine. Dept. 13 STANDARD OIL COMPANY. (New Jerey) Bayonne New Jersey your name and address plainly below, ATIONAL TREATMFENT OF CONSTIPATION.” Write | State. Copyright 1917 -byLes ie-JSu ‘Extered at the Post- Office at New “York as secOnd/class tail matter.Cable address‘ Siudgar: *) Telephotie 6632MadisotiSpuate Published weekly’ by the Leslie Judge cashes Now ici: City) JohittA Steicher President Grant E Hamilton Art Director Secretary TAWaldton Editor A.E.Rotlater Treasurer Watch for Judge Next Week It will greet you with a picturesque and fashionably-timely Cover in colors by James Montgomery Flagg entitled “Very Much of a Lady” Other Artists who contribute of their best to the number are: Orson Lowell, J. Conacher, Kemble, C. Bert- ram Hartman, John Gruelle, Westmacott, G. B. Inwood, Barksdale Rogers, P. D. John- son, Lang, Tousey, Alice Rusk, C. W. Kahles, Walter de Maris, Flohri, F. L. Fithian, J. K. Bryans, M. G. Hays, and others. What a list! And the text is by Humorists who have made JUDGE “The Happy Medium.” Among them are: Walt Mason, W. D. Nesbit, Arthur Chapman, Ruth Wright Kauffman, Ellis O. Jones, J. A. Waldron, Lee Shippey, Elias Lieberman, A. Walter Utting, and others. A great number! SUBSCRIPT LCN RATES 50 cents Westens Aoven’ ‘ew Exctaxn Apvextiuse Orrice: Wasmixcrox Reraesextative: