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Judge, 1917-01-06 · page 31 of 32

Judge — January 6, 1917 — page 31: what you’re looking at

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Judge — January 6, 1917 — page 31: Judge, 1917-01-06

What you’re looking at

This is primarily a **book advertisement**, not a political cartoon. It promotes a mail-order collection of scientific works by Darwin, Spencer, Huxley, Tyndall, and Lombroso—figures central to 19th-century evolutionary and social theory. The image of "The Thinker" (Rodin's sculpture) symbolizes intellectual advancement. The ad's rhetoric reflects **early 1900s popular scientism**: these books supposedly elevated humanity from "brutish" instinct to rational thought and "modern civilization." **What's notable historically**: The inclusion of Lombroso's criminology—particularly volumes on "The Female Offender" and "Criminal Type in Women"—reveals how evolutionary theory was weaponized to justify pseudoscientific classifications of human "types" and deviance, often targeting women and marginalized groups. The urgency ("Price Must Be Advanced") and bargain framing are classic direct-mail sales tactics. For modern readers, this reveals how scientific authority was marketed and commercialized to validate social hierarchies.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

These Books Startled the World— THE THINKER . A Handsome New Edition at Less Than Half Price ON IMMEDIATE ORDERS Notwithstanding this great reduction in price— a price absolutely unprecedented for books of this character—the books are issued in a style superior to that in which they have ever appeared before. Each volume is 8 inches x 514 inche The binding is a rich, dark green, silk ribbed cloth, with gold pancled’ backs, finished with gilt tops and silk headbands. The volumes are printed on a pure white paper in large, clear type. ‘There are many illustrations in half tone which are just as interesting as the text. A Wonderful Bargain By assuming all the risk and expense in the manufacturing, we were able to make a very favorable contract with Mesars. D. Appleton & Co., the publishers of these celebrated books, for the right to print from their newest plates a fine edi- tion of the works of Darwin, Spencer, Huxley, Tyndall and Lombroso, comprised in The Library of the World's Greatest Scientists, But the PRICE MUST BE ADVANCED after the few remaining sets are gone that were made before the present unprecedented rise in the cost of materials. The price of paper has doubled, a binding board has increased 100%. As the result of this increase in cost, we can obtain no more sets to offer at the present bargain price. Therefore Send Coupon Today They Made Men Think As Never Before Primitive man was but a degree removed from the brute—a creature of instinct—until he began to think to a purpose and devise means to amelio- rate his lot, It has taken thousands of years—no one knows how many—to produce the modern type of m the exercise of his n who supplies his daily needs and his luxuries through brain rather than his muscle. The books whose titles are given below are by the greatest and the most original thinkers the world has ever known. Spend some of your spare minutes with these books and learn more about yoursel/f—understand the secrets of nature which the: high reveal—see how man has arrived at his present tate of efficiency through the development of mind—and you will be surprised at the effect on your own mental growth. Our mod n civilization, the product largely of the tremendous advances in knowledge of the last half century—the age of Darwin and his fellow scientists—is the concrete expression of the thought contained in— The Library of the World’s Greatest Scientists DARWIN SPENCER-HUXLEY—TYNDALL—LOMBROSO Books That Agitated Society with a Revolutionary Ferment ks are so replete with ideas advantage by the unsci ' nt to read them not once, b time you will find fresh entertainment food for thought The story told in The Origin of Species is as wonderfub as any tale of This book rev: ized modern thous’ h ly there was chaos ‘0 other b We are sccing the results of the ap} in the physical and mental improvement of Their application to economic untold millio..s to the wealth of an race. y added Titles of These Inspiring Volumes Vol. 1. THE ORIGIN OF sPrcies: SURVIVAL OF THE FITTEST, ETC. By CHARLES DARWIN THE ORIGIN OF species: AFFINITIES OF ORGANIC BEINGS, ETC. By CHARLES DARWIN Vol. 111, EXPRESSION OF THE EMOTIONS IN MEN AND ANIMALS, By CHARLES DARWIN (UANY INTERESTING ILLUSTRATIONS) Vol. 1V. EMALE OFFENDER: Vet. H NE 3 HE CRIMINAL TYPE IN WOMEN, ME SOCIAL EviL. ETC. Gy PROF. CAESAR. LOMBROSO MANS PLACE IN NATURES? By THOMAS H. HUXLEY sociat s¥Avics On OROER ‘By HERBERT SPENCER FRAGMENTS OF SCIENCE AND LESSONS IN ELECTRICITY By JOHN TYNDALL CULLUSTRATED) Prof. Lombroso’s Book on Criminology As an illustration of the wide scope of this set, there is the volume.on The Female Offender, by Prof. Lombroso. No more startling revelations can be found anywhere than those contained in the picture he draws of one aspect of the under- world in this book. The Social Evil is as old as creation. We find references to it in the records of the earliest ci ns. he descendants of Jezebel and Messalina are to be found in every stratum of society. The lair of “The Scarlet Wo- man” is located in almost every community. No study of Sociology therefore is complete that does not take into account her malign influence, and the correct measures necessary to combat that influence. Prof. Lombroso’s work made an epoch in criminology because of the wide scope and systematic character of his researches. Sent NOW brings you the en- ire 7 volumes, charges pre- paid. YOU TAKE NO RISK. Money back if not satisfied. $4 00 Brunswick Subscription Co., 1116 Brunswick Bldg., New York City Enclosed ls $1.00. frst payment on the z-volume set of The World's Greatest Sclentiats, to. be shipped, charges aldo L agree to remit $1.00 a month for six montha PoiSaing receipe of books. or to return them at once if Bot on represented, You to refund my $1.00 Address. . City. Occupation comicbooks.com