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Judge, 1917-01-06 · page 30 of 32

Judge — January 6, 1917 — page 30: what you’re looking at

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Judge — January 6, 1917 — page 30: Judge, 1917-01-06

What you’re looking at

The main content is a Standard Oil advertisement disguised as a health article—a common early advertising format. The headline "If You Lived As The Cave Man Lived" hooks readers with an evolutionary argument: modern sedentary life and refined food cause digestive problems that our "cave man" bodies weren't designed for. The solution? NUJOL, a laxative oil product, presented as a scientific remedy for this civilizational mismatch. The surrounding satirical pieces are brief humor: "Possible Opening" jokes about needing "subjects to practice on" at a new Philanthropy school (dark commentary on charity work), while "How It Happens" is domestic humor about wives having the last word. This represents early 20th-century advertising colonizing magazine space through pseudo-scientific health claims—a pattern that persisted for decades.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

CEREBRATION 4 HINKING is a form of cerebration that has gone out. It is don very little nowadays. Anybody who by force or stratagem or othe. wise imposes the burden of any grade of thought on anybody else is tacitly accepted as an enemy to his kind. With fairly good eyesight most amu. | ments can be s and that is enough. Physical exercise has theoretically displaced the mental. Where ong we as children learned to read and write and spell, our children at presers are not required to do such drudgery, and their preliminary education js conferred upon them much as is their readymade wardrobe. In. conse quence, there is none of that tedious wear and tear of the brain sure to wreck those readymade conclusions on every subject that comes up. It is much quicker, ¢ and more polite to avoid thinking on your ov, account, and rather te pt in a graceful manner whatever is presented to you. It makes no difference if the one who presents it has omitted te think also. Sometimes a proposition having no thought back of itis attr , and surely is immaterial as to how any proposition a. quires its form. Nobody wants to dissect down to the skeleton of things It isn’t nice. But cerebration involves possibly so much more than mere thinkisg If You Lived As that it is Ro wo der we may dismiss the slighter detail without incoe ; venience. The automatic dominates widely, and it would seem to be foly , The Cave Man Lived to borrow trouble where unnecessary. Cerebration is unconscious as wel} Your health would take care of itself as conscious. And who would not much prefer to let his brain seem to work without his knowledge than ever to prompt it on its course? HE cave man ate coarse food —Tod Cheneriz. | and lived a strenuous life in Possible Opening the open. His digestive appa- ratus was suited to that kind of an existence. “T hears they have a School of Philanthropy in Noo Yawk.” “Wot of it?” “T wuz just thinking they must need subjects to practice on.” You inherit from the cave man the same internal mechanism, but you How It Happens eat different food and you lead a dif- Crabshaw—I suppose your wife always has the last word. ferent kind of life. Henpeck—No. Sometimes she falls asleep before I do. Hence the most universal preval- ence of constipation and its con- Thy WY stant menace to health, \\ = Your problem is to adjust that = : “‘cave man’? internal mechanism lopyright 1917 byLe; ‘Extered at the Post- ie-Judge of yours to'the sedentary life and . | concentrated food of civilized man. Office at New York as sec8us/ctass tail matter-Catle NUJOL accomplishes this adjust- address‘ Sudgar ey Telephotie 6632MadisonSpuate ment by preventing the bowel con- Published weekly by the Lestie Judge Co.225 Fifth sn tents from becoming hard, thus New York City) making natural movements easy. . = It doesn’t upset the ordinary pro- cess of digestion and it doesn’t form Jokitt A Sleicher a habit. President j = Secretary sid Coniy tn pine bottles ‘bearing ehe Z ; raid: Baingace Oh Cmts em Seach ee ecto, CRM ses a) TA Ctoe substitutes—be sure you get the A.E.Roltlatier Treasurer Pert: %5 Vol. LXXIL January 6, 1917 No. 183 STANDARD OIL COMPANY (New Jersey) SUBSCRIPTION RATES Bayonne New Jersey or 5 numbers = onths, oF @6 numbers k: fe by draft on 1 xt envelope with all manuscripts, othe guaranteed. We receive such maters t be held responsible for its loss of & be prompl poe PRACK NUMBERS: Present year, 1 The contents of Je d by copyright in bot in the Unit Send for booklet, “THE RATIONAL TREATMENT OF CONSTIPATION.” Write your name and address plainly below. | ceceneeeeeeeeeseenes Add rest. ces, comicbooks.com