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Judge, 1916-12-23 · page 25 of 32

Judge — December 23, 1916 — page 25: what you’re looking at

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Judge — December 23, 1916 — page 25: Judge, 1916-12-23

What you’re looking at

This page from *Judge* contains college humor and period advertising rather than political satire. **The "College Wits" Section**: Brief jokes targeting college students and young men, poking fun at affectation (a student pretending to be tough by carrying a water-filled gas can), lying, distracted mothers, romantic entanglements, and dating priorities. The humor is light and domestic, typical of early 20th-century collegiate mockery. **The Dominant Advertisement**: Richmond Straight Cut Cigarettes dominates the page with a nostalgic Christmas scene. The ad emphasizes these as "the first high-grade cigarette made in the United States" and appeals to gentlemen's tastes and tradition—marketing through patriotic and class-conscious appeals. The accompanying vignette romanticizes pre-industrial Christmas customs. **Bottom Advertisement**: *Letters of a Self-Made Failure* by Maurice Switzer, a self-help book promising philosophical wisdom about failure and success. The page reflects early 20th-century consumer culture and genteel humor aimed at educated, affluent readers.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

hree pans also olor lus- With the College Wits Jinks—Billings surely likes to put on airs. Binks—What’s he doing now? Jinks—Oh, he fills a gasoline can with water and carries it home in full sight of the neighbors every night.—IVidow. Not That Kind—“ Bjones licked me on my own course.” “How did tha “Three bad lies coming in.” “Did you drive into the rough?” They weren't that kind of lies.” happen?” Unperturbed Mamma William looking down the gun Pulls the trigger “just for fun. Mother says in accents pained “William is so scatter-brained. —Tiger. Dreams—Bachelor (sadly)—I dreamed last night that I was married. The alarm dock woke me up. Benedict (more sadly)—I dreamed last night that I was single. The twins woke me up.—Record. Ask Father, He Knows—Son—Pa, what do the Head Hunters do with the heads after they get them? Pa—Make noodle soup of them, I guess. Don’t bother me again.—Tige. He Knew the Most of It—Queener— Do you know how to do this new dance, “Walkin’ the Dawg?” Athlete—Well, I don’t know the steps but I know the holts.—Longhorn. Hard to Decide—First Co-Ed—What's your favorite game? Second Co-Ed—I really don’t know, Jim plays football and Harry is on the baseball team.—Froth. _ His Interest—’:7—Are you interested in Pater’s essay 18—No, only in Pater’s checks.—Jester. True—Better to have loved and lost than never to have had co-education.— Pelican, _A Reaction—Love is what the freshman Birl feels when she discovers that the insig- A teaspoonful of Abbott's Bitters with your Grape Frutt Bakes an ideal appetizing toute. ample of bitters by mall Beta ia stamps: CW. Abbott & Co. baltimore, td Cady) "Christmas Day, 18——. After dinner, we skated on Barker's Pond, where the Virginia cigarettes brought North by Mr. Virgil Lee, proved surprisingly acceptable.” «Back home for Christmas” —remember? Most of us can't leave our Tickers and Tots to shake hands with the old customs as we'd like, but we can gather around us the genuine, old-time reminders, There's atreasure- trove of memories in every box of good, old Richmond Straight Cut Cigarettes, The first high-grade cigarette made in the United States, they have a staid charm and quaint old-time delicacy unknown to “commercial” cigarettes. Your guests will appreciate them after the Christmas dinner. RICHMOND STRAIGHT CUT ee Nee Cigarettes PLAIN or CORK TIP Fifteen cents Thesecigarettesarealsopacked in attractive tins, suitable for Christmas gifts, 50 for 40c; 100 for 75c. Sent post-paid if your dealer cannotsupply you. Mlerrt- Gevedery saainnes Raed ta oon PREFERRED BY GENTLEMEN NOW AS THEN MAURICE SWITZER'S Letters of a Self-Made Failure With 14 brilliant pen-drawings by Frank Godwin The “LETTERS OF A SELF-MADE FAILURE " ran serially for ten weeks in Leslie's, and were quoted by more than 200 publications, If you sit in “the Letters of a SELF-MADE driver’s seat” or merely plod along beside the wagon, whether you are a success FAILURE of think yourself a failure, you will find this book full of hope, help and the AU, . right kind of inspiration. If you believe that it is more important to know why ten thousand fail rather than why one man succeeds, read this book. The LETTERS are written in epigrammatic style with a touch of irresistible humor, and they impart a sys- tem of quaint philosophy that will appeal to everyone, regardless of age, sex of station. Price, $1.00 225 Fifth Avenue, New York City - Ry Maurice Switzer Leslie-Judge Co. comicbooks.com