Judge — December 2, 1916 — page 35: what you’re looking at

What you’re looking at

This is primarily a **liquor advertisement** for G.F. Heublein & Bro.'s Club Cocktails, not a political cartoon. The ad depicts well-dressed men admiring a framed painting of elegantly dressed figures, with a Christmas wreath below. The headline frames cocktails as what "men of discrimination gather to celebrate the Christmas Spirit." The circular text claims the product maintains "The Sign and High Quality Unchanged for Twenty-five Years." **The satire is social**, not political: it gently mocks upper-class male pretension and consumerism by suggesting that refined gentlemen celebrate Christmas through branded cocktails rather than traditional religious observance. The irony lies in advertising alcohol as the marker of sophistication and proper holiday celebration—a dig at wealthy urbanites' commercialized values. The "discrimination" referenced is both about taste and, potentially, class exclusivity.