Judge, 1916-09-30 · page 24 of 28
Judge — September 30, 1916 — page 24: what you’re looking at
What you’re looking at
This page is primarily **advertising** for the 3C's Reference Library, a comprehensive encyclopedia-style reference work. The headline "Shot by the Germans as a Franc-Tireur" references a then-current WWI controversy: Captain Charles Fryatt's execution by Germans, who accused him of acting as a civilian combatant ("franc-tireur"—a French term for irregular fighter). The advertisement uses this topical news event as a hook: readers encountering unfamiliar foreign terms or war references in newspapers need this reference book to understand current events. The appeal is to educated, ambitious readers wanting to keep up with daily news and appear knowledgeable. The page also includes light humorous anecdotes ("Stories with Smiles") about retail transactions and courtship—typical filler content for magazines of this era. These are unrelated to the main advertising pitch but provided entertainment value. The overall message: this reference work makes you informed and confident in conversation about contemporary world events.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“SHOT BY THE GERMANS AS A FRANC-TIREUR” is the way one prominent daily refers to the recent execution by the Germans of Captain Charles Fryatt of the British steamer Brussels. What is a Franc-Tireur? Sounds Foreign and Frenchy—doesn't it? You'd spot it at once as not English, and never expect to find it in a collection of English words and phrases. But that shows YOU don’t own THE 3C* REFERENCE LIBRARY which, becauses it SPELLS, PRONOUNCES INES the newest as well as the oldest words in the English language, including many hundreds of foreign words and phrases, used by the best writers, for which there are no English equivalents ‘D BE JSE it covers every SCI : ¥ “MENT, THEORY NT of man, has been well “The Book of a Million Answers’’ You will find your answer in THE 3Cs REFERENCE LIBRARY to— “What is a francetireur?” among the million other answers to questions that are bound to arise in the course of your reading of the daily news and current literature—PROVIDED YOU READ IN y UNDERSTANDINGLY—and you'll find the pronunciation indicated so clearly that you can use the word yourself with confidence in conversation. The 3Cs Reference Library is not only INDISPENSABLE, but is WELL WITHIN THE REACH OF RY MAN AND WOMAN AMBITIOUS TO GET ON IN THE WORLD —for besides being the MOST COMPREHENSIVE COMPACT and CONVENIENT IT 1S ALSO THE LEAST EXPENSIVE General Reference Library in Existence. item of information in The 3Cs Reference Library is INSTANTLY IBLE. With The 3Cs Library at your elbow, when you come across such words as syndicalism, syncretism, auto-intoxication, sabotage, etc., or references to Preemysl, Czernotits and other “jaw breakers” in the theater of the European War, you'll no longer yield to the temptation to pass them up because too much trouble to look them up. It not only tells about every geographical name in the two hemispheres, but also how to pronounce it. It Contains 6,296 Pages Over 6,000 Illustrations And a Complete Atlas of the World Printed in Colors SEND TC siveness, Compactnesa, and Convenience IT NOV E, ART, DAY for particulars, special price, and terms of this Marvel of Comprehen- Simply sign and mail coupon. BUT DO BRUNSWICK SUBSCRIPTION COMPANY, 407 Brunswick Bidg., New York Without obligation, please mail me full particulars of The sCs Reference Library NAME ADDRE cITY We employ no agents Stories with Smiles Genuine—The hard-working fancy dealer had vainly ran whole of his shop in his efforts to please an old lady who wanted to aed e esent for her granddaughter. For the fifteenth time she Picked up and ly examined a neat little satchel. = Are you quite sure that this is a genuine alligator skin?" she ingy} “Positive, madam,” quoth the dealer. “I shot the alligator mys “Tt looks rather soiled,” said the lady. i “That, madam, is where it struck the ground when it fell off ». | Roller Monthly. Saf the ters Wishbone Not Needed—They were dining off fowl ing “You sce,” he explained, as he showed her the wishbone, “you nea here. Then we must both make a wish and pull, and when it breaks the ox who has the biggest part of it will have his or her wish granted’” “But I don’t know what to wish for,” she protested “Oh, you can think of something,” he said. “No, I can't,” she replied; “T-can’t think of anything [ want ven much _ , Ul wish for you,” he exclaimed. “Will you, really?’ she asked. “Well, then, there’ | :’s no use fooling with the old wishbone,” she inter. rupted with a glad smile “you can have me.” —IWisconsin State Journal Elusive Heirlooms—Little Esther went to visit her Aunt Harriet for the first time. When she returned she remarked that her aunt was always “Why,” said the little girl, “she spends all day long in hiding her silver in 50 different places so the burglars that she is sure are coming can’t find it “Good!” exclaimed the mother. } “And,” continued Esther, ing it into one pile in case of fire all night hunting for it and gath. Companion. Facial Measurement—A teacher one day asked her class if they which was the longest word in the English language. A small hand waved . Johnny, what is the longest word?” “Smiles,” promptly answered Johnny. “But that has only six letters!” “Yes'm, I know it, but it’s a mile between the first and last one.”—Tk Christian Herald. Not So ‘‘Loony”’ After All—Although the notice plainly stated that fishing was prohibited there, the angler sat placidly dangling his line ove the stream. The irate keeper, who approached him, was surprised to see that the line was baited with a potato. In an amused voice he asked the intruder what he was doing. * was the reply. “You see, my health has been upset by worries, and I came down here to see if fresh air would help me.” ing that perhaps the poor chap was mentally afilicted, the keeper went away without denouncing him. That evening the keeper was in the local tavern, telling his friends about the potato-baited line, when in walked the intruder “Any luck?” said the innkeeper kindly. , “Oh, fair!” was the reply, as the fisherman opened his basket and dis played a fine catch, , Look here,” stormed the infuriated keeper, “you didn’t catch that lot with a potat “Oh, no!” said the angler coolly. with.” —Chicago Journal. “That was what I caught you Great Resource—Dewey, discussing the naval battle of Skagerrack saic a Washington luficheon: ‘ A naval officer, to succeed, must be very quick-witted and resourcelt! In fact, he must be like Hamilton Footlites. ; “Ham Footlites leaned on the rail of his sea-going yacht soliloquizing | about love while the blue waves rolle: ved splendidly, each blue | wave being a super under a roll of canvas. | “But the waves were here and there threadbar d | ripped, and a head bobbed up in the midst of the heaving sea, anc around in bewildered fashion. “Ham Footlites silenced the audience's titers with one stern glance. Man overboard!’ he yelled in stentorian tones. F “Then the super, managing to draw back his head through the hole and suddenly a wave 4 stared comicbooks.