Judge, 1916-09-30 · page 23 of 28
Judge — September 30, 1916 — page 23: what you’re looking at
What you’re looking at
This page contains primarily **advertising content** rather than political satire. The dominant feature is a full-page **Budweiser advertisement** from Anheuser-Busch, St. Louis. The ad argues that beer has legitimate nutritional and health value—a claim that appears designed to counter Prohibition sentiment. It includes comparative charts showing beer's alcohol content versus whisky and wine, and its nutritional composition compared to bread and milk, positioning beer as part of a "well-balanced lunch or dinner." The ad emphasizes beer's "tonic value," "nerve-soothing" properties, and digestibility. The left column contains humor pieces (jokes and short comedic sketches) typical of Judge magazine, though these are unrelated to the advertisement. **Historical Context**: This advertisement likely dates to the pre-Prohibition era (before 1920) or possibly the early 1930s, when the beverage industry promoted beer's health benefits to defend against temperance movements that ultimately led to Prohibition.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Webster. Wher * pat & WOT voi.” Froth. The Lion’s Roar she said, “Good night,” she said it o'er, As maids are wont to do! She said it twenty times or more, And still she wasn’t thru! When he wrote the dictionary he din it that would fit my Tis strange how different people are. Her pater, big and gruff, Remarked it once ‘was heard afar; And once was quite enough! He went! —Punch Bowl. Gentlemen, Be Seated—Bones—Did you see dose ten o’ fifteen nigga’s walkin’ down the main street of Bellefonte last Sanday? . Jasmonia—Ub-uh, dey was goin’ to a funeral! B—To a funeral? What was dey doin’ vid dem tin pails on der arms? J—-Oh, dey was goin’ black-berryin’. Froth. A Good Reason—Stude—I'm going to funk that English Lit course. Hick—Why? Stude—I won't read Johnson. I draw the color line.—Jester. . Educative Now Roger once, in a mood of choler, Thrust his head under a traction roller. The neighbors were surprised to find How it had broadened Roger's mind.—Tiger. “Good crowd at Chapel to-day.” “Yep; lotta committee meetings sched- ued.” —Punch Bowl. We, Too, Have Suffered—She—What does your roommate take 10 o'clock Mon- days? He (absent-mindedly)—A shave, my dean collar, my best tie and a car down to Law.—Orange Peel. Or, “We Have the Beach to Our- selves” —He (starting something)—Fairy- taks don’t always start with “Once upon a ume. Ske (stopping it)—No! Sometimes sart with “Isn’t the moon lovel Record. What?—What’s a chap going to do? The preacher tells us to be st raightforward, and the physical culturist tells us not to be flat chested.—Tiger. They Do Occasionally —Madalene— Was Jack’s sickness fatal? pntecer—L guess so, he died.—Orange ee ome Thing—Student in L’Aiglon— { on, Tl have a morganatic marriage. fenri (solicitously)—Beg zee pardone, ) monsieur? Stude- y error. You may brin; ee: id - 21) g mea little “chicken a la King.” —Punch Bowl. Of Course!—He—May I kiss you? ke—There are certain things which a Featleman takes for granted.—Record. Reed oranges with of Abbott's Bitters (Bs aod healthtul 2 ‘of bitters by mall, 25 cts ti SEL CW. Addott a Co. Baltimore, Std. (Ad) Budweiser— and Other Foods There’s food value in beer—as well as beverage enjoy- ment. A bottle of Budweiser may not be offered asa complete meal—but it has its place in the meal compar- able to bread, milk or any other of the dishes or drinks that are part of the well-balanced lunch or dinner. The alcohol in beer (a small percentage) has its tonic value and its use as an appetizer. Fhe hops have a nerve-soothing value. The malt not only has food value, but is, of all foods, one of the most quickly and easily turned by digestion into nourishment. y its very nature beer is especially thirst-satisfying. Here are Two Little Charts that show graphically and in figures comparisons be- tween beer and other beverages and beer and other foods: Comparative N utri- tious Extract Conteni| Comparative Alcohol Content — |_ Whisky. | | Rhine Wine | | [| Wine Beer | Rhine lwhisky 5.0% | 2.25% |_none Average Composition of | Bread | Milk Carbohydrates - 52.0% | 4.8% | Protein - - - - - - | 7.0% | 3.8% | 0.8% | mone | none “Fat + + + + = | 040%| 3.7% | none | none | none Mineral Substances - - | 1.0% | 0.7% | 0.2% | 0.2% | none | none | none | 3.75%| 8.0% |40.0% Alcohol by weight When you think of beer for your table, of course you'll settle on Bud- weiser. Bottled at the Brewery. ANHEUSER-BUSCH, ST. LOUIS MANHATTAN SQUARE HOTEL 50 to 58 WEST 77th STREET, NEW YORK 300 Rooms, 225 with bath and shower Surrounded by parks, half a block of entrance to Central Park. Parlor, bedroom and bath with shower for one or two persons OPPOSITE MUSEUM OF NATURAL HISTORY Convenient to everything Parlor, two bedrooms and baths, shower, three or four persons, $3.00 to $3.50 per day Special Rates for one or more weeks for Tourists. Moderate prices. Club breakfasts. H. FROHMANN, Pres. Excellent restaurant. GEO. W. O'HARE, Mer. comicbooks.com