Judge — July 1, 1916 — page 28: what you’re looking at

What you’re looking at

This page is primarily **advertising**, not political satire. It advertises Fatima Turkish cigarettes as "A Sensible Cigarette." The advertisement features a formal portrait of a well-dressed man in profile, likely meant to represent a distinguished gentleman or man of affairs. The accompanying text argues that Fatima cigarettes are the "sensible" choice because, unlike most cigarettes, they don't produce the "heavy" feeling smokers experience—even after smoking more than usual. The ad emphasizes that substantial men and thinking individuals prefer Fatima, positioning the brand as rational and sophisticated. The ornate framing suggests prestige and respectability. This reflects early 20th-century cigarette marketing that emphasized health and gentility rather than the explicit health warnings that would become standard decades later.