Judge, 1916-07-01 · page 27 of 28
Judge — July 1, 1916 — page 27: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The main advertisements promote: 1. **San Diego Exposition (1916)** — A large illustrated ad encouraging tourism to California's Panama-California Exposition, highlighting attractions like Yosemite and the Grand Canyon with "low summer fares." 2. **Library of Universal History** — A self-improvement pitch targeting people without college education, offering a 10-volume history set at discount prices through the Brunswick Subscription Company. The copy uses aspirational language about gaining knowledge to compensate for lack of formal education. 3. **Letters of a Self-Made Failure** — A humorous book by Maurice Switzer with pen-drawings, serialized in Judge magazine. The page reflects early-20th-century American consumer culture, emphasizing self-improvement through purchasing (education, travel, books) and appealing to working-class readers who feel socially disadvantaged by lacking college credentials.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
IF YOU DID NOT GO TO COLLEGE If you feel handicapped by the lack of educational ad- yantages which others have enjoyed, —if vou want to substitute knowledge for ignorance, if you want to know in- stead of guess, —if you want to carry out your aims in life intelligently and efficiently, benefiting by the experience of those who have gone before you, -if you want to broaden your mental grasp and under- stand the vital things of to-day, —you should read the Li- brary of Universal History. This remarkable library of 10 volumes is nota “ high-brow "’ his- tory appealing only to scholars. It sa fascinating story.of inan and man has done from the *s to the pre how he lived in every a tht about morals, and religion, describes his rs and customs, and shows © waged war and cultivated rtsof peace. At the same time there is no fact in any other history found in these ten volumes. ld ina more interesting way. nbraces a history of the whole ld for 6,000 years—not a history erely a part or a period as given by other historians An unusual offer is being made by the Brunswick Subscription Com- pany, 418 Brunswick Bi Avenue, New York. By sending at you can get the complete set of srary of Universal History at adiscount of nearly 30°; from the publishers’ price, on small monthly Payments, delivery charges prepaid. As the number of sets offered on these terms is limited, no time Id be lost in writing for full formation. (Advertisement.) MAURICE SWITZER'S * a Letters of a Self-Made Failure With 14 brilliant pen-drawings by Frank Godwin The “LETTERS OF A SELF-MADE FATLURE 00 pul Leternofa SELE-AMLADE FAILURE Price, $1.00 ran serially for ten weeks sit in “the Leslie-Judge Co., 225 Fifth Ave., New York City comicbooks.com