Judge — May 13, 1916 — page 15: what you’re looking at

What you’re looking at

This is a book advertisement for *How to Catch a Man*, published by Cupid Publishing Company. The image shows a woman in white standing prominently above a crowd of men who appear eager or pursuing. The tagline reads: "Just out—No woman should be without one." The satire plays on early 20th-century gender dynamics and dating advice literature. It mocks the notion that women need instruction manuals to attract male attention, presenting the book as essential merchandise. The chaotic scene of men crowding around suggests the premise is absurd—that any woman with such a guide would be irresistibly pursued. The joke reflects Judge magazine's satirical commentary on contemporary courtship customs and commercialized self-help culture.