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Judge, 1916-04-15 · page 22 of 28

Judge — April 15, 1916 — page 22: what you’re looking at

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Judge — April 15, 1916 — page 22: Judge, 1916-04-15

What you’re looking at

This page from *Judge* magazine mixes advertisements with light satirical poetry and humor pieces. The key content: **"Celluloid Sonnets"** features a poem about actress Marguerite Clark, who transitioned from live theater to silent films ("the flicker land"). The poet laments that while he now sees her daily in movies (cheaply), he misses paying for live theater tickets to hear her actual voice—a poignant commentary on what cinema replaced. **Other brief pieces** include mild romantic humor ("Modus Vivendi," "Amateur Work") and a "Lazytown Local Note" mocking small-town development. **The satire is gentle**: mostly about romance, changing entertainment technology, and consumer culture. The adjacent advertisements (Cook's Champagne, bicycles, motorcycles) reflect early 1900s consumer goods. The page captures an era when silent film was still novel enough to merit nostalgic reflection on live performance's loss—particularly the inability to hear performers' voices.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

It a a Siced fe) | Connoisseurship COOKS © og Oinpforial Esitrn Dry, © champagne The wine that gave American cham- pagne its fame. Better than Europe affords 2 the best America affords a best afforded by all Americans. Cook's knows no other duty than to please you. Sold everywhere— Served everywhere AMERICAN WINE CO. St. Louis, U.S. A. features, bicycle value ever beilt. Al Pay as You Ride ». ing y, fut away — just a little ea-h month while you ride. WEE for tock "vottontoltcn, ‘See bow easy lvls to own an Arrow: int down brings othe MIO ARNOW — casey Write Today while this offer lata, re free, casa of th Hint vw tel our Fock betiom duect oer, Weite felons PERSONAL Messrs. GOODERHAM & WORTS (Limited). Toronto, Canada, beg to anno! iY they are’ now send- fen'to the United Sates ie TEN Y CELLULOID SONNETS MARGUERITE CLARK When you were prima donning, Marguerite, (And music shows were music shows, indeed) | often skimped for days on drink and feed To pay two dollars for a third-row seat. Now they have hushed your song and tamed your feet, ‘The flicker land ingenues you lead ; I see you almost daily, with no need My large and lusty appetite to cheat. I own your countenance in pantomime Unfailingly impels me to rejoice: (How oft it separates me fram a dime !) Yet, Marguerite, if 1 could have my choice. I'd stint myself as in the olden time, And pay the extra coin to hear your voice ! W. Kee Maxwell Modus Vivendi 66LJOW did you come out?” asked his friend. “Will she have you? answer,” replied the diplomatic is partially satisfactory. Enough negotiations. She says if it will be a man of “Her attacké, “ so to continue she ever does marry, good looks, courage, and ability. Amateur Work He—You are the first girl I ever kissed! She—I knew it before you told me! Lazytown Local Note HERE is rumor of another house be- ing built on Musket Ridge. There are already several buildings there; also a house or two. The world is growing so fast it will soon be so a person cannot chase a rabbit a hundred yards without it running under somebody's house.—George Bingham. A Revised Maxim for Girls You can lead a man to the hammock, but you cannot always make him propose! My Lady M LADY I would love to speak Of glowing roses on your check Of softly-flaming silken flush On lily-petaled skin (but hush! I think I'll my pen a while Perhaps pale faces are the style) My Lady, I would love to tell Of graceful folds which suit you well, Of ruffles bright which softly swish, Of satins lighter than a wish (But yet perhaps I'd better wait T haven't seen the fashion plate! A. Ware. E the happy Merchant! imself and Smiling so? very Pleased. jas he stuck a customer with Last year's goods, or Short-changed somebody? Oh, dear, no! Merchan' —at least not many of them. Why, then, is he pleased? He has just been reading in The Ad-Visor whata Satisfied Customer said about him, And where is the Customer? The Customer is back in the store buying mar stuff with a $2.00 order-check from The Tribune. Oh, how Jolly! For every letter printed in The Ad-Visor in praiz or criticism of advertiser's methods, excepting only patent medicines, The Tribune offers a prize $2.00 payable in an order on any Tribune ado tiser. Each month a special prize of $50.00 wil be awarded for the most constructive or destruct letter printed. Any one is eligible to compete ond any number of letters may be written by one person Your name will be printed or not, as you prefer, bt unsigned letters will not be read, as they provide no means for making the awards which are an integral part of our campaig Why is he Chucklisg don’t do that any moe Adams’ Articles on Advertising with a crystallization of how his New York Tribune campaign has worked out in its first year. You have heard the echoes of Samuel Hopkins Adams’ reo a blows at crooked advertisers through The New Yat Tnbune. You have heard his ideas, his metho s, his reset crtising matt pres across counters. But never comprehensive review of Bis wat e'ljust mail the coupon. 2 w Dork Tribune First to Last: the Truth. News Editorials- Advertisences . New York our booklet jew York Tribu Gentlemen: T want ka conta Adams’ Tribune articles on Advertising, with his description o 0 way The New Vork Tribune's campaign for clean adverts working out. “How Te W comicbooks.com