Judge, 1916-04-15 · page 16 of 28
Judge — April 15, 1916 — page 16: what you’re looking at
What you’re looking at
This is a **cigarette advertisement**, not political satire. It's a 1920s Camel brand ad from R.J. Reynolds Tobacco Company emphasizing that their product needs no gimmicks. The headline "NO coupons, NO premiums, but my, what a cigarette!" is the core message: Camels compete on quality alone, unlike competitors offering trading stamps or gift premiums to attract buyers. The hand holding a Camel pack and the circular detail showing how the package's stamp works reinforce this point about direct product appeal. The ad promises Camels won't "bite your tongue," "parch your throat," or leave "unpleasant cigaretty after-taste"—reassuring smokers about the brand's mildness. The comparison challenge ("compare them with any cigarette in the world at any price!") is a common advertising tactic of the era. This reflects early 20th-century cigarette marketing before health warnings, when quality claims focused purely on taste and smoothness.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
premiums but my, what a cigarette! That's what you'll naturally exclaim when you have smoked a few Camels and get the cigarette happiness that’s bound to come to you from the expert blend of choice Turkish and choice Domestic tobaccos that you will find inCamels. And that delightful, refreshing flavor and mellow-mild-body that proves how much it will afford you in cigarette contentment—jnstantly! You do not look for or expect coupons or premiums! Never has there been such a cigarette made; never has there been put into a cigarette such a combination of desirable features so appealing to cigarette smokers! For Camels will not bite your tongue; will not parch your throat; will not leave any unpleasant cigaretty after-taste! Add to this the smoothness of Camels, because you can smoke them The stamp placedover — freely without tiring your taste; without a suggestion of comeback ! end seals the package. pe LTRS And to prove absolutely the superiority of Camels to your satisfaction, you quality of the blended are asked to compare them with any cigarette in the world at any price! fobaccos, By inserting the fingers as illustrat Came!s are sold everywhere in scie d pac 20 for 10¢; or ten f 0. ed, the stamp easily packages (200 s) ina for We breaks without tearing strongly recommend this carton for the home or office supply or when you travel. teca'Intoitepice ~~ R, J. REYNOLDS TOBACCO COMPANY, Winston-Salem, N. TURKISH & DOMESTIC BLEND SIGARErTrzs comicbooks.com