Judge, 1916-01-08 · page 27 of 28
Judge — January 8, 1916 — page 27: what you’re looking at
What you’re looking at
This is primarily a **mail-order advertisement**, not a political cartoon. It promotes "The Library of the World's Greatest Scientists"—a book collection featuring Darwin, Spencer, Huxley, Tyndall, and Lombroso. The page uses Rodin's famous sculpture "The Thinker" to argue that intellectual development separates humans from animals. It frames reading these scientific works as mental exercise, comparable to physical fitness. **Key context for modern readers:** The advertisement reflects early 20th-century faith in science and self-improvement through reading. Lombroso, prominently featured, was a criminologist whose theories about criminal "types" were later discredited but were then considered cutting-edge. The marketing pitch—positioning serious scientific books as both "nourishing" and "entertaining"—appeals to educated middle-class readers seeking cultural advancement. This represents a period when scientific literacy was marketed as a middle-class aspiration, and these particular scientists embodied intellectual authority.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
+ How Much Do You Think? “The Thinker” is the sculptor Rodin’s conception of a man as he looked when he began to think—to a purpose. Primitive man was but a degree removed from the brute—a creature of instinct— until he began to think and devise means to ameliorate his lot. It has taken thousands of years—no one knows how many—to produce the modern pe of man who supplies his daily needs and his luxuries through the exercise of his brain rather than his muscle. Try communing fifteen minutes a day with the greatest thinkers the world has ever produced, and you will be surprised at the etfect on your mental growth. The mind, like the body, gains strength through nourishment and exercise. The best mental nourishment that could be prescribed is found in the volumes whose titles are given below, and the best exercise, thinking over the revelations they contain. Again—some foods are nourishing but not palatable to all tastes. But the mental food we are recommending is palatable because the books are interesting and enter- taining—in fact, they are wonderful. Our modern civilization, the product largely of the tremendous advances in knowl- edge of the last half century—the age of Darwin and his fellow scientists—is the concrete expression of the thought contained in— The Library of the World’s Greatest Scientists Se INEEE DARWIN — SPENCER — HUXLEY— TYNDALL -- LOMBROSO Prof. Lombroso’s Book on Criminology Books That Startled the World | A Handsome New Edition Just Off pe of this ee and Agitated Society with a the Press at Less Than Half py Revolutionary Ferment Price—-NOW revelati ns in ed life from every ang! the picture he d pect of the ¢ under- They will open yc world this k. “The Social Evil is Nea~10 OR: BH HTE on. We find references to it in the the earliest civilizatio The descends Jezebel and Me are to be, found m of society As an illustration of the is the vol Lombroso. can be found a Notwithstanding this great reduction in price— a price absolutely unprecedented for books of this character—the books are issued in a style superior to that in which they have ever appeared before. Each volume is 8 inches x 5% in ideas that can_ be intific and ‘at and discover new Ris wan ecuisTe < is a rich, dark , silk ribbed chantment. ‘This book. revolu- , with gold paneled backs, finished with gilt i ythere mas chaos] tops and silk headbands. te The volumes are printed on a pt of these laws| in large, clear typ human race.| er sishe human saci| ‘There are man account her malign inf ry to.com not take in correct measures neces that Prof. Lombroso's work made an epoch in criminole because of the wide scope and syste of his researches white pa nfluence. lustrations in half tone which as the text ee : Titles of These Wonderful Volumes | MAIL. COUPON TODAY ATTACH COUPON AND $1.00 TO YOUR LETTERHEAD Vol. 1. THE ORIGIN OF specie 2 tok: and expense ta the manefecturing SUBVIVAL OF THE ra Eats onnwiie able contract with |) Brunswick Subs:ription Co., 419 Brunswick Bidg., New York City Vel. 1. THE ORIGIN OF SPEC of these celebrated isis AFFINITIES OF oncanic BEINGS CHANCES, Tanwin Vel. HL. EXPRESSION OF THEEMOTIONS Ih AND ALS ey CHANCES DARWIN (MANE PNTERESTING ILLUSTRATIONS) 1 work Bot a HOMAS H. HUXLEY Address ILLUSTRATED) hare lr Vol, VI, SOCIAL STATICS ON OMOER OL oecee ithout notice. c sas Vol, VIII. FRAGMENTS OF science BAND Lessons IN | Money back if not as represented. BUT YOU MUST “ an (ULLUSTRATED) SEND COUPON NOW. Occupation comicbooks.com