Judge, 1915-12-11 · page 27 of 28
Judge — December 11, 1915 — page 27: what you’re looking at
What you’re looking at
This is a book advertisement disguised as social commentary. The headline poses a question about character-building through reading, then promotes a seven-volume set featuring Darwin, Spencer, Huxley, Tyndall, and Lombroso—leading scientific figures of the late 19th century. The satire is subtle: the ad suggests that owning these books will signal intellectual distinction to visitors, comparing them to fine furniture. It emphasizes how these "revolutionary" scientific works—particularly Darwin's *Origin of Species* and Lombroso's criminology studies—demonstrate mental sophistication and good taste. The underlying message appeals to self-improvement and social aspiration: by displaying these works, you establish yourself as someone who associates with "the best minds" and contributes to human progress through understanding science. The reduced price makes this cultural capital accessible. This reflects the period's faith in scientific authority and the commercial appeal of self-improvement through literature—positioning book ownership as both intellectual and social investment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SeiSSl & PES? es | What Sort of Character Are You Creating for Yourself? A man’s character may be told by the company he keeps. You, of course, do not need help in choosing your friends—but—are you establishing a good mental character with these friends by associating with the best minds? When social and business acquaintances scan the contents of your bookshelves—what i do thi ive 2 “Show me a man’s books and I'll tell you what he is,’’ once declared one of our big captaine of industry.” eee The Library of the World’s Greatest Scientists DARWIN—SPENCER—HUXLEY--TYNDALL—LOMBROSO Gives the same air of distinction ! Titles of These Wonderful Volumes THE ORIGIN OF SPECIES: SURVIVAL OF THE FITTEST, ETC. By CHARLES DARWIN THE ORIGIN OF SPECIES: AFFINITIES OF ORGANIC BEINGS, ETC. Vol. 1. Vol. IL. By CHARLES DARWIN EXPRESSION OF THE EMOTIONS IN MEN AND ANIMALS. By CHARLES DARWIN (MANY INTERESTING ILLUSTRATIONS) Vol. IV. THE FEMALE OFFENDER: THE CRIMINAL TYPE IN WOMEN, THE SOCIAL EVIL, ETC. By PROF. CAESAR LOMBROSO (PROFUSELY ILLUSTRATED) MAN'S PLACE IN NATURE By THOMAS H. HUXLEY ULLUSTRATED) SOCIAL STATICS OR ORDER By HERBERT SPENCER Vol. VII, FRAGMENTS OF SCIENCE AND.LES> SONS IN ELECTRICITY i By JOHN TYNDALL ULLUSTRATED) Vol. 11. Vol. V. Vol. VI. tory and magnetism, and the development Of their practical application, from’ the earliest recorded dates of their discovery down to ths present day. and discriminating taste to the home as would a valuable artist, or a choice piece of furniture by Chippendale, Sheraton, Heppelwhite, or the other great Books That Startled the World and Agitated Society with a Revolutionary Ferment from every angle. They will open mysteries—to an ith ideas that can be the unscientific reader. nce, but often, and each time you will find fresh ent it and discover new food for thought. The story told in The Origin of Species is as wonderful as any tale of oriental enchantment. ‘This book revotution- ized modern thought. Where formerly there was c speculation and theory, it substituted a revelation of Nature's immutable laws. We are seeing the results of the application of these laws in the physical and mental improvement of the human race. Thi ication to economic problems has already ad 4 millions to the wealth of nations. Prof. Lombroso’s Book on Criminology As an illustration of the wide scope of this set. there is the volume on The Female Offender. by Prof. Lombroso. No more start! revelations can be found anywhere than those contained in the picture he draws of one aspect of jlerworld in this book. The Social Evil is as old as cres We find references to it in the records of the earliest civilizations. The descendants of Jezebel and Messalina are to be found in every stra! lair of “The Scarlet Woman" is located in almost every No study of Sociology therefore is comp! that does not take into account her malign influence, ani the correct measures necessary to combat that influence. Prof. Lombroso's work made an epoch in criminology because of the wide scope and systematic character of his researches. painting by a world-famous eighteenth-century craftsmen. A Handsome New Edition Just Off the Press at Less Than Half the Regular Price-NOW Notwithstanding this great reduction in price, the books “are issued’ in a. style superior to that in which they have ever appeared before. Each volume is 8 in. x $14 in. The binding is a rich dark green, silk ribbed cloth with gold pancled backs, finished with gilt tops and silk headbands. The volumes are printed on a pure white paper in large, clear type. MAIL COUPON TODAY By assuming all the risk and expense in the manufacturing. we have been able to make a very favorable contract wit Mesars, D. Appleton & Co., the publishers of these celebrated books, for the right to print from their newest plates a fine edi- tion of the works of f. Huxley, Tyndall and Lombroso compris ‘of the World's Greatest SGientists. Conditions in the publishing world have also made it possible to secure very low figures for printing and binding on large orders that will keep the plants steadily at work. But only in case book-buyers respond quickly, and thereby enable ts to keep the premes going op reorders, can we undertake to,maintaln thé wi reserve the right to ths price. advance without notice. Money back if not as represented. BUT YOU MUST SEND COUPON NOW. ATTACH COUPON AND $1.00 TO YOUR LETTERHEAD | Brunswick Subscription Co., 449 Brunswick Bldg., New Yok Oy H arti Enclosed is $1.00, first payment on the 7-volume eet of TI World's Greatest Scientists, to be shipped, charges prepaid, published. I agree to remit $1.00 a month for six Months following feceipt of books, oF to return them at once if not as represented. you to refund my $1.00. comicbooks.com