Judge, 1915-12-04 · page 3 of 28
Judge — December 4, 1915 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising rather than editorial content**. The top features an ad for "White Rock" mineral water with their distinctive logo. Below are four separate product advertisements: - Evans Ale - King George IV Scotch Whisky - Koh-i-Noor Pencils - Judge magazine itself (described as "The Happy Medium") The central text block discusses **trade-marks and national advertising**, arguing that branded goods represent quality and that consumers benefit from nationally-advertised products because they're "safest and most economical to buy." This appears to be Judge magazine promoting the value of advertising itself—essentially self-promotional content justifying why advertisers should support publications like Judge. There are **no political cartoons or satirical commentary visible** on this particular page. It's a straightforward advertising section from the magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
etna SRESRER AS UNSURPASSED MINERAL WATER ‘Scotch Whisky You know these trade-marks through National Periodical Advertising HE man who puts his brand on the goods he sells sets his light where it will “shine before men”’ because he is not afraid to have it shine on Aim. He wants it to shine on him as well as on his goods because he has nothing to fear and everything to gain from the glare. When he adds to the illumination of the trade-mark the full light of na- tional advertising you may be sure he is certain of his goods—sure that you will like them. He is willing to risk his fortune and his business future on the chance of your approval. He would not do this if there really were a risk because he is a hard-headed business man. He has taken the risk out of his business by putting quality into his goods. Deal with the man who is not afraid of the light. Buy the goods that bear trade-marks and are advertised nation- J udge The Happy Medium ally because these are the goods that it is safest and most economical to buy— safest because you know who ts responsible for them, most economical because there is a lower selling cost included in the price of nationally advertised goods. Trade-marks and national advertising are the two most valuable public servants in businesstoday. Their whole tendency is to raise qualities and standardize them, while lowering pricesand stabilizing them. MEMBER OF THE QUOIN CLUB — THE NATIONAL PERIODICAL ASSOCIATION comicbooks.com