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Judge, 1915-12-04 · page 2 of 28

Judge — December 4, 1915 — page 2: what you’re looking at

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Judge — December 4, 1915 — page 2: Judge, 1915-12-04

What you’re looking at

This page is primarily an **advertisement for Vanity Fair magazine**, not political satire. The image shows stylized figures illustrating the magazine's content and appeal. The central message targets readers feeling socially outdated: "Don't Be a Social Back Number." It promises that six months of Vanity Fair will keep readers current with modern trends in theater, music, essays, fashion, and dancing. The accompanying illustrations—a woman in 1920s dress and a tall, thin man in formal wear—represent the magazine's fashionable, urbane audience. The "Little Dollar Diplomacy" section humorously suggests Vanity Fair offers superior entertainment value compared to theater tickets or novels at comparable prices. Publisher Frank Crowninshield emphasizes the magazine's commitment to sophisticated content: no "pretty girls," problem stories, or sentimental material—positioning Vanity Fair as intellectually serious entertainment for the modern reader.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

If you want to be in the social and artistic swim, tear off the coupon in the lower lefichand corner of this page—and mail it, Hello! fa Wake Up! ( Read The most successful of all the new magazines Don’t Be a Social Back Number — If you are out of step with the whirling progress of our time; if you are removed from its magnetic influences; if, despite your youth, you are be- coming an old fogey, or anold maid, or an old bachelor, or an old bore; if your joie de vivre is dying at the roots—then you must read Vanity Fair, and presto! you will be nimble-witted and agile-minded again— the joy of the picnic—the life of the grill-room—sunshine in the home. Six months of Vanity Fair will enable you to ignite a dinner party at fifty yards Don’t settle down comfortably in the ooze. The world is moving, moving on all eight cylinders—some folks are even moving on twelve—and you might just as well move along with them. Don’t stall yourself on life’s high- road and be satisfied to take everybody else’s dust. Hop up and take a little joy ride on the red and yellow band-wagon—Vanity Fair’s band-wagon. Every Issue of Vanity Fair Contains: THE STAGE: Entertaining fratnight and tehind.the- ESSAYS AND REVIEWS: By the most intellectually scenes views, and reviews of the newest plays— with stimulating essayists, critica and aut domestic portraits of the players and imported. THE OPERA AND MUSIC: Stories and portraits PARIS AND LONDON: The latest diverting news ol the new singers, composers, conductors. and whatever from both of these European capitals—and occasionally is new about the old ones. from others as well. THE ARTS: Iustrated news and criticiama of the most. DANCING: New dances, outdoor dances, indoor dances, discussed pictures, architecture, books, sculpture and poetry. rhythmic dances, cosmic dances and their outdoor, in- HUMOR: The most original and amusing work of cur door, rhythmic and cosmic dancers. young writers and artists in a fresh and = FASHIONS: From Paris, London and New York for unconventional vein. all discriminating American men and women. DOGS AND MOTORS: Photographs of the best bred dogs and the best built motors with descriptions and timely discussion of them. SHOPPING: An index to the best shops: what they sell, and a shopping offer that is bound to interest alert men and women. traits of the celeb- PEOPLE: Striking and unusual a brilliant and fas- rities who help to. make New Yor! ed bisexual panorama . fying. swimming, ind indoor sports Try a Little Dollar Diplomacy! You think nothing—in your poor deluded way—of paying $2.00 for a theatre ticket, or $1.35 for a new novel, but you can secure, for $1.00 (half the cost of a single theatre ticket, and less than the cost of a single novel) an entire winter of Vanity Fair and with it more entertainment than you can derive from dozens of sex plays or a shelf-full of problem novels. Stop where you are! Tear off that coupon! If you want your brain kept powdered axd well groomed for six months, just tear ff, Sill in and mail the little coupoa below, We Promise You, Solemnly that Vanity Fair is not just one more magazine; or even a new magazine 0 an old kind—but an ALTOGETHER NEW KIND OF MAGAZINE. It is an entertaining Magazine for Moderns. We are not going to print any pretty girls’ heads on its covers. We art going to spare you the agony of sex discussions. We shall publish no dreary serial stories. No diaries cf travel. No hack articles on 7 ness. No gloom. No problem stories No articles on tariff, or irrigation, ot railroad rates, or pure food, or aay other statistical subjects. Condé Nast, Publisher Frank Crowninshield, Ear 25 Cents a Copy Three Dollars a Year