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Judge, 1915-12-04 · page 19 of 28

Judge — December 4, 1915 — page 19: what you’re looking at

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Judge — December 4, 1915 — page 19: Judge, 1915-12-04

What you’re looking at

This is **advertorial content** disguised as a personal testimonial article. The "story" describes a man named Hollister who was physically and mentally broken in 1890 but appears rejuvenated years later after learning "Conscious Evolution" from someone named Swoboda. The page is essentially a **paid advertisement for Swoboda's self-help method**, presented as a narrative to make it seem like genuine editorial content rather than marketing. The photograph labeled "Originator of Conscious Evolution" is Swoboda himself. The satirical or critical angle—if any—is **unclear from this excerpt alone**. Judge magazine was known for satire, but this particular piece reads straightforwardly as promotional material for Swoboda's teachings about "Conscious Evolution," a pseudo-scientific wellness philosophy popular in the early 1900s. The address at the bottom (1384 Aeolian Building, N.Y.) confirms this is direct advertising designed to attract customers to Swoboda's services.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

| HAVE friends who travel a great deal more than I, but who have ap- parently no greater number of friends than I possess, yet they tell me it is very seldom they take a long trip sithout meeting some friend on the train, shile I, as a rule, never mect a friend shile journeying. . . . The other day while making a hurried tip west I met with an exception to my gual experience; and what a wonderful qception it was! The fact is, I cannot telp telling about it. | had no more than boarded the train shen I met my old friend Hollister of Kansas City. Way back in 1890 we were jaterested together in the elevator busi- tess. When I sold my stock to Hollister itwas after a long period of worry for both of us. Business had been bad and the going to the wall of one of the largest banks of the state of Missouri made us fnancially and in every other way very shaky. I was none too well, but Hollister was “all in,” as is the saying. He was unable to think, he could not sleep, he was nervous, he had brain fag, he could not digest his food; there was not a function be could perform with any satisfaction or seccess; no doubt he believed that he was hosing his mind. I, in my own heart, be- lieved that Hollister was slowly dying. I was not alone in this belief that he could not live another three months. When, therefore, I met him the other day, looking better in health and better in physique—in fact, an unusually virile man as well as in a most exuberant state of mind and body, as though he had been reborn (he is past sixty years of age) I could not help asking for the secret of his renewed youth. i It took Hollister but a minute to say, “lowe my regeneration and life to Swo- boda, who, through teaching me the sim- ple principles and secret of evolution and how to use them, has recreated me in body and mind, and made me better in every way than I had ever been in my youth, and all this after I had been told by spe- Galists that nothing could give me health.” Said Hollister, ‘When I think of my physician telling me to travel and to quit business, which, by the way, was going to the wall because of my inability to run itin my poor state of mind and body, and when I think of thus being practically sentenced to complete ruin, so to speak, and when at the same time I realize my preset condition of rejuvenation, I awoke to.a greater and greater appreciation of ‘onscious olution and its wonderful Possibilities for the human race.” He said, ““Swoboda taught me not only tow to rebuild myself, but also how to Continue my life and evolution where na- ture left off. In my case, he improved upon nature, and I have since learned A Wonderful Opportunity to Gain a Personal Advantage BY W. W. WASHBURN that he has done-as much for thousands of others—men and women of every age and condition.” Continuing, Hollister said, “It was a red-letter day in my life when I heard of Swoboda from the publisher of the largest newspaper in Missouri—a friend who had learned from experience as well as from others of the wonderful success of Con- scious Evolution.” Originator of Conscious Evolution \s can be seen, Hollister could not say enough in praise of the renewer of his life and fortune. Naturally, I became inter- ested, for I am getting along in years, and have, mistakingly, like most human beings, come to expect weakness as inevitable, in consequence of gaining in years. When my friend assured me I could, through Conscious Evolution, be made young again, I indeed became interested and eager for the demonstration. I took Alois P. Swoboda’s address, which, by the way, is 1384 Aeolian Building, New York City, and obtained his booklet by mail a few weeks ago. I at once started to use his method, and iow can compre- hend why Hollister was so enthused with delight in the new life, for I, also, am growing younger, stronger, happier, more energetic, and more virile by leaps and bounds. It is a fact that one must ex- perience this new and better life which is produced through Conscious Evolution if one is to comprehend what is being missed without it. When I met Hollister on the train it was an unusual trip and a wonderful day for me. It was a wonderful day for Hol- lister when his newspaper friend led him to Conscious Evolution, and I need but hint to the readers of Judge—let this be a wonderful day for you—obtain this per- sonal advantage. Get in touch with Swoboda, and procure his booklet—it will cost you nothing, and may start you on the road to a new and better life. Swoboda will send this booklet to any one for the asking. I know it is his aim to help as many as possible. This booklet explains his new and unique theory of the body and mind, and, no doubt, it will prove inter- esting to every one as it did to me. It gave me a better understanding of my- self than I obtained from a college course. It startled, educated, and enlightened me. It explains the human body as I believe it never has been explained before. More- over, it tells of the dangers and after- effects of exercise and of excessive deep breathing. What Hollister said to me seemed too good to be true. What I say, no doubt, seems to be too good to be true, but Swo- boda has a proposal which every one should consider and thus learn that noth- ing which is said about Conscious and Creative Evolution is too good to be true. In concluding this statement I cannot refrain from mentioning the fact that I now have pleasure in work and in a strenuous life, and I whistle, hum and sing; where formerly I always wore a frown (according to the evidence of my family) I now, as my friends say, always wear a smile. s + # @ @ @ @# #@# @ Interesting Observations Recent observations have called atten- tion to the fact that seven men out of every ten who weigh less than 150 pounds and who are more than § feet 10 inches tall have active tuberculosis in some de- gree. This only emphasizes the conclu- sions at which keen observers have ar- rived—that tuberculosis is much more prevalent than the human race is willing to admit. Hundreds of physicians have tuberculosis and do not suspect it. Is it any wonder, therefore, that the average layman does not know what is the cause of his languidness, depression or nervous- ness? It is fortunate, however, that physi- cians at last are learning that the body makes its own antitoxins and serums for the express purpose of destroying germs of all character which enter or invade the organism. Physicians are learning that the body is a self-maintaining institution and that its ability to maintain itself de- pends upon the discipline the cells receive in harmony with the physiological limits of each individual organism. Discipline creates reactions and increases the molec- ular action. This means the production of greater energy and greater efficiency, mental and physiological. The address of Alois P. Swoboda is 1384 Aeolian Building, N. Y. Adst. comicbooks.com