Judge, 1915-11-20 · page 28 of 28
Judge — November 20, 1915 — page 28: what you’re looking at
What you’re looking at
This page is primarily a **health advertisement**, not satirical content. It promotes the "Swoboda System of Conscious Evolution"—a pseudo-scientific self-improvement scheme claiming that by consciously cultivating bodily cells through unnamed methods, people could achieve better health, vigor, and mental capacity. The advertisement uses **social Darwinism** rhetoric (cultivation improving organisms) to market what appears to be a mail-order health course. The testimonials from supposed satisfied customers claim dramatic rejuvenation—a 40-year-old becoming youthful, an 82-year-old feeling younger than 60-year-olds. The small illustration shows a simplified female figure, likely meant to represent the "improved" human result. **Judge magazine context**: While Judge was satirical, it also carried paid advertising. This page may appear in Judge either as genuine advertising or as **implicit satire**—presenting an obvious health scam to readers who would recognize its dubious claims. Without confirmation of Judge's editorial stance on this particular advertiser, the intent remains unclear.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Become Wonderful in Health— Wonderful in Vitality and Wonderful in Efficiency for Your Own Advantage Through Conscious Evolution. Cells are wonderful beings. They are the creators of the plants, the trees, the fruit, the vegetables. They create the corn, the wheat, the apples. They are the creators of the rose, the lily, the violet and other flowers—they are the creators of everything living in the sea they are the constructors of whales, sharks, porpoises and all fish. Through the activity of cells, the coral beds of the ocean are made. They are the creators of all animal life they are the creators of you. They create your organs and the foundation of your mind. Billions of cells are within your body working for you. They are remaking your heart, your lungs, your nerves, your digestive system, your muscles, your brain—in fact, they are busy constantly reconstructing your entire body. ‘ou will be a better human ‘aachina possess a better body and mind if you cultivate these cells—if, in other words, you give your cells greater energy and a greater opportunity as well as a better and more persistent reason for improving every tissue, every organ and every part of your body. Is not corn better when cultivated? Does not the farmer improve his wheat through cultivation? Is not fruit improved through culture? Are not flowers made more beautiful through conscious effort? Do we not have better horses and even better pigs through cultivation? Since all of these things are true, it is also true and much more important that youcan easily make yourself better through improv- ing the individual units or cells of the body. . The Swoboda System, through applying the principle of Evolution to the cells of the body produces new human beings, new and better hearts, new and better lungs, new and better organs, new and better nerves, new and better brains, and, therefore, keener and more efficient mind. What Others Have to Say: One year ago I was an old man at forty; today I am a youth at forty-one. must state that the principle of your system is the most scientific, and at the same time implest, [have ever heard. You do not misrepresent one single word in your advertising. Just think of it, five weeks ago I was ashamed of my physique; today I am almost proad of it. | am delighted with Conscious Evolution.” “Fourteen years ago at the age of 68 I was an old man; today at the age of 82 I am the marect of my friends; 1 am younger than most men at go. Your system gave me o ror lease om life. **Lashweek I had reading of my blood pressure, and w is te learn that it was fully ten points below t readi @ surprise ‘as well as to did not believe that my blood pressure could be re: 1d because of my advanced age. ™ Doctors told me 1 had hardening of the arteries and high blond pressure. They advised me against exercise. Conscious evolution reduced my Mood pressure and made a new man of me.” “The beauty of your whole advertisement is that every word of it is the truth Your system is the most wonderful in the world: it gave me new energy. strength and life; in other words, it made a new manof me. I have been an advocate of your system since the first day I used it: I have withstood a mental strain during the past year which would have broken my health had it not been for your system.” “Can't describe the satisfaction I feel.” “Worth more than a thousand dollars to me in increased mental and physical capacity.” “Ihave been enabled by your system to do work of mental character pre- viously impossible for me.” “I was very skeptical, now am pleased with results; have gained 17 pounds.” “The very first lessons began to work magic In my gratitude I am telling my croaking and complaining friends, “Try Swoboua.” Words cannot explain the new life it imparts both to body and brain.” “It reduced my weight 20 pounds, increased my chest expansion 5 inches, reduced my waist 6 inches.” “T cannot recommend your s7stem too highly. and without flattery believe that its propagation has been of great benefit to the health of the country. “ My reserve force makes me feel that nothing is impossible, my capacity both physically and mentally is increasing daily.” “Thave heard your system highly recommended for years, but I did not realize the effectiveness of it until I tried it. Iam glad indeed that I am now taking it.” “Your system developed me most wonderfully.” “I think your system is wonderful. I thought I was in the best of physical health before I wrote tor your course, but I can now note the greatest improve- zment even in this short time. I cannot recommend your system too highly. Do not hesitate to refer to me.” “You know more about the human body than any man with whom I have ever come in contact personally or otherwise.” “Your diagnosis and explanation of my brain trouble was a revelation to me. Thave had the best parece ‘of my State, but your grasp of the human body exceeds anything I have ever heard or known. I have read your letters to many people, also to my physicians, who marvel at them.” My new copyrighted book exolains the Swoboda System of Conscious Evolution and the human body, as it has never been explained before. It also explains my new and unique theory of the body and mind. It will startle, educate and enlighten you. My book tells in a highly interesting and simple manner just what you, as an intelligent human being, have, no doubt, always wanted to know about your body and your mind. You will cherish this book for having given you the first real understanding of your body and mind. It shows how you may be able to obtain a superior life; it explains how you may make use of natural laws for your own advantage. My book will give you a better understanding of yourself than you could obtain from a college course. The information which it imparts can- not be obtained elsewhere at any price. It shows the unlimited possibilities for you through conscious evolution of your cells; it explains my discoveries and what they are doing for men and women. Thousands have advanced them- selves in every way through a better realization and conscious use of the principles which I have discovered and which I disclose in my book. It tells what Conscious Evolution means and what it may do for you. It also explains the DANGERS and AFTER EFFECTS OF EXER- CISE and EXCESSIVE DEEP BREATHING. My book explains the cause of HIGH BLOOD PRESSURE and HARDENING OF THE ARTERIES, as well as OLD AGE conditions, and how to overcome them. I offer my system on a basis which makes it impossible for anyone to lose a single penny. My guarantee is start- ling, specific, positive, fraud-proof, and just as any honest person would naturally desire it to be. Write for my FREE BOOK and full particulars today before it slips your mind. Make up your mind to at least learn the facts concerning the SWOBODA SYSTEM OF CONSCIOUS EVOLUTION for men and women. If you have reached your present stage of evolution without conscious effort, consider what your possibilities: are through an intelligent and conscious use of the ciples of evolution. My booklet will set you to thinking ALOIS P. SWOBODA, 1375 Aeolian Building, New York City, N. Y. What is said of the Swoboda System, no doubt, sounds too good to be true Swobota, however, has a proposition of which you should know and which will, no doubt, prove to you that nothing said about Conscious and Creative Evolution in Judge is too good to be true.