Judge, 1915-11-20 · page 27 of 28
Judge — November 20, 1915 — page 27: what you’re looking at
What you’re looking at
This page is primarily **advertising and editorial content**, not political satire. It features: **Main Advertisement**: White Rock Mineral Springs water from Waukesha, Wisconsin, with an ornamental illustration of a classical female figure near water—a common branding approach for mineral waters of this era. **The Editorial Section** ("You know these trade-marks through National Periodical Advertising") is an **advertisement for advertising itself**. It argues that national brand advertising and trademarks benefit consumers by: - Standardizing quality - Reducing prices through economies of scale - Holding manufacturers accountable (their reputation depends on product quality) **The Irony**: Judge magazine runs this pro-advertising piece while displaying three major brand logos (Diaco, Postum Cereal, Santa Fe railroad)—proving the article's own point. There is no political cartoon or satire here. This is a straightforward advocacy page promoting national advertising as economically beneficial, likely reflecting Judge's business model as an advertising-supported publication. The tone is earnest rather than humorous.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SESS ees The Mineral Water De Luxe from the White Rock Mineral Springs WAUKESHA,WIS.US.A. Office 100 Broadway,NY. ===> CECSESCEEES ===> => You knoww these trade-marks through National Periodical Advertising "TRADE-MARKS and national ad- vertising are the two most valuable public servants in business today. Their whole tendency is to raise qualities and standardize them, while reducing prices and stabilizing them. When a manufacturer puts his brand ona line of goods he knows that the sale of every single article under that brand will react upon his future business, the reaction being good or bad accord- ing as the article is good or bad. If the article is uniformly good the reaction will be uniformly good and his business will prosper. National advertising gains for a man- ufacturer the volume which is necessary for economical production and reduces his selling cost to the lowest possible J udge The Happy Medium level, so that he can deliver to you a good article, of certain quality, and ata price which would not be possible with- out national advertising. These are the chief reasons why you, for your own sake, always should give preference to goods that bear the maker’s brand and are nationally ad- vertised. It is the safe and economical thing to do, MEMBER OF THE QUOIN CLUB — THE NATIONAL PERIODICAL ASSOCIATION GUD Li a eT EP comicbooks.com