Judge, 1915-11-06 · page 19 of 28
Judge — November 6, 1915 — page 19: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**—it's a straightforward mail-order advertisement for Burlington watches, likely from the early 1900s. The ad promotes affordable watches ($2.50/month) with luxury features: ruby and sapphire jewels, precision adjustments, gold cases, and genuine railroad dials. It emphasizes that these wholesale prices undercut traditional retail markups. The "See It First" guarantee lets customers examine the watch before payment. The imagery—pocket watches and a locomotive—reinforces reliability and precision timing, essential selling points when railroads and industry demanded accurate timekeeping. The claim that "every fighting vessel in the U.S. Navy has the Burlington Watch aboard" serves as a prestige endorsement. A coupon offers a free watch book to encourage inquiries. This represents typical mail-order marketing of the era, targeting middle-class buyers seeking quality at reduced prices by eliminating retail intermediaries.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Look! @ 19 Ruby and Sapphire Jewels— @ Adjusted to the second— g Adjusted to temperature— Adjusted to isochronism— 25-year gold strata case— @ Genuine Montgomery Railroad Dial— g New Ideas in Thin Cases. Only $950 And all of this for $2.50—only $2.50 per month—a great reduction in watch prices —direct to you— postirely the exact prices the wholesale dealer would have to pay. We do not care to quote these prices here, but write—write before you buy. Think of the high grade, guaranteed watch we offer here at such a remarkable price. Indeed, the days of exorbitant watch prices have passed. Write now. See It First yor (one cent to anybody until you see the watch. We don’t let you buy a Burlington Watch without s seeing it, Look at the splendid beauty of the watch itself. Thin model, hand- somely shaped — aristocratic in every line. Then luok at the works, ‘There you see the pinnacle of watch making. You understand how this wonder timepiece is adjusted to the very second. E ting vessel in the U.S. Navy has the Burlington Watch aboard. This includes Trey (Ertan boats avers cabanrion ae well ne the" big? Drcadnaughte: suingavacrco. Send Your Name on This 19th Street and Marshail Dept. 2478 ‘cage in. *. Pies snd me (eho ications ant %y F. C Get the Burlington parce FCC GOUPOM Wich Book by send- ing this coupon now. You will know a lot more about watch buying when you read it. You will be able to ‘‘steer clear’’ of the double-priced watches which are no better. Send the coupon today for the watch book and our offer. \ Burlington \ Watch Compan: %, 19th St. and Marshall Bivd. Dept. 2478 weet home i. comicbooks.com