Judge, 1915-10-30 · page 27 of 28
Judge — October 30, 1915 — page 27: what you’re looking at
What you’re looking at
This is primarily a **book advertisement**, not a political cartoon. It promotes a subscription set of works by celebrated 19th-century scientists: Darwin, Spencer, Huxley, Tyndall, and Lombroso. **The Appeal**: The ad uses a genteel social argument—your bookshelf reveals your character to visitors. Owning these "greatest scientists'" works signals intellectual distinction and refined taste, comparable to owning fine furniture or paintings. **The Pitch**: These "revolutionary" books explain life's mysteries and offer practical wisdom for self-improvement. Notably, it highlights Lombroso's volume on criminology and "The Female Offender," positioning pseudoscientific theories about crime and gender as respectable knowledge. **Historical Context**: This reflects the late 19th/early 20th-century enthusiasm for scientific materialism and social Darwinism as markers of sophistication. The advertisement conflates reading about evolutionary theory with moral and social advancement—a now-discredited assumption that shaped harmful policies on criminology and gender.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
al | = | pan ina | Ved me nt swim ar now.” save me rs have ughty to It’s the au few nployers the bos over bim body oxt fruit bs el. “The ght a ket DUS agi f an on ned kind > flipfos burg Ped. umber d rried for What Sort of Character Are You Creating for Yourself ? A man’s character may be told by the company he keeps. You, of course, do not need help in choosing your friends—but—are you establishing a g mental character with these friends by associating with the best When social and business acquaintances scan the ““Show me a man’s books and I'll tell you what he is, contents of your bookshelves—what impression do they receive ? once declared one of our big captains of industry. The Library of the World’s Greatest Scientists DARWIN—SPENCER—HUXLEY—TYNDALL—LOMBROSO Gives the same air of distinction artist, or a choice piece of furniture by Chippendale, Sheraton, Heppelwhite, or the other great e Titles of These Wonderful Volumes THE ORIGIN OF SPECIES: SURVIVAL OF THE FITTEST, ETC. By CHARLES DARWIN THE ORIGIN OF SPECIES: AFFINITIES OF ORGANIC BEINGS, ETc. By CHARLES DARWIN EXPRESSION OF THE EMOTIONS IN MEN AND ANIMALS. By CHARLES DARWIN (MANY INTERESTING ILLUSTRATIONS) Vol. 1V. THE FEMALE OFFENDER: THE CRIMINAL TYPE IN WOMEN, THE SOCIAL EVIL, ETC. By PROF. CAESAR LOMBROSO (PROFUSELY ILLUSTRATED) MAN'S PLACE IN NATURE By THOMAS H. HUXLEY ULLUSTRATED) SOCIAL STATICS OR ORDER By HERBERT SPENCER Vol. VII. FRAGMENTS OF SCIENCE AND LES- SONS IN ELECTRICITY By JOHN TYNDALL ULLUSTRATED) Vol. 111. Vol. VI. Prof. Prancis B. Crocker, Past President of the Ameri- can Institute of Electrical Engincers, has contnibuted a rt interesting introduction to Prof. Tyndall's “ Lessons in Electricity * sketches the history the Science of electricity and magnetism/and the development of their practical application, from the earliest recorded dates of their discovery down to the present day and discriminating taste to the home as woul Books That Startled the World and Agitated Society with a Revolutionary Ferment These great scientists studied life from every anale. They will help you solve its problems. They will open your eyes to an understanding of its mysteries—to an appreciation of its potentialities. No other books are so replete with ideas that can be turned to practical advantage by the unscientific reader. You will want to read them not once, but often, and each time you will find fresh entertainment and discover new food for thought. The story told in The Origin of Species is as wonderful f oriental enchantment. This book revolution ied modern thought. Where formerly there was chaos of speculation and theory, it substituted a revelation of Nature's immutable laws, We are seeing the results of the application of these laws in the physical and mental improvement of the human race. Their anplicati ic problems has p alth of nations jed untold m Prof. Lombroso’s Book on Criminology As an illustration of the wite scone of this set, there is the volume on The Pemate Offender, by Prof. Lombroso. No more startling revelations can be found anywhere than those contained in the picture he draws of one aspect of the underworld in this book. The Social Evil is as old as creation. We find references to it in the records of the earliest civilizations. The descendants of Jezebel and Messalina are to be found in every stratum of society. The lair of “The Scarlet Woman" is located in almost every community. No study of Sociology therefore is complete that does not take into account her malign influence, and the correct measures necessary to combat that influence. Prof. Lombroso's work made an epoch in criminology because of the wide scope and systematic character of his arches. re Id a valuable pai ing by a world-famous teenth-century craftsmen. : A Handsome New Edition Just Off the Press at Less Than Half the Regular Price-NOW Notwithstanding this great reduction in price, the books are issued in a style superior to that in which they have ever appeared before. Each volume is 8 in. x 534 in The binding is a rich dark green, silk ribbed cloth with gold paneled backs, finished with gilt tops and silk headbands. The volumes are printed on a pure white paper in large. clear type. MAIL COUPON TODAY By assuming all the risk and expense in the manufacturing we have been able to make a very favorable contract wi Mears, D, Appleton & Co., the publishers of these celebrated books for the right to print {rom their newest plates a fine edi tion of the works of Darwin, Spencer, Huxle Lombrowo comprised. in The Library of the Wor SGentists, Conditions in the publishing world have also made iC possible to secure very low figures for printing and binding On large orders that will keep the plants steadily at work. But Gly incaue hook buyers feepond auigly, and thereby enable ts to keep the ppremes going op Feorders, can se undertake tomaintala. the price. which we reserve the right to Sdvance without notice. Money back if not as represented. BUT YOU MUST SEND COUPON NOW. ATTACH COUPON AND $1.00 TO YOUR LETTERHEAD Brunswick Subscription Ca., 449 Bruntwich Bldg. New York City 210-30 Enclose is $1.00, first payment on the 7-volume set of The World's Greatest Scientists, to be shipped, charges prepaid, as soon as published. [agree to remit. $1.00 a month for ‘six |] months following receipt of boots. of to return them at once ‘not as represented, you to refund my $1.00. Name City comicbooks.com