Judge, 1915-10-30 · page 26 of 28
Judge — October 30, 1915 — page 26: what you’re looking at
What you’re looking at
This page is primarily **advertising content** for Judge magazine itself, not a political cartoon. The left side features an extended advertisement arguing that national advertising and brand names reduce consumer costs through efficient selling methods—a pro-advertising argument common in early 20th-century business discourse. The right side contains brief **humor items** typical of Judge's satirical format: jokes about marital relationships, military discipline, automobile theft, farming economics, and divorce. These are light social observations rather than pointed political satire—they target everyday absurdities (a wife who's a poor swimmer, soldiers playing on Sunday, a farmer cheated by a store owner). The page demonstrates how Judge positioned itself as "The Happy Medium" for middle-class readers interested in business commentary and gentle social humor, while promoting the value of periodical advertising itself.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
When you buy a man- ufactured article you pay for the raw mate- rial, plus the cost of making, plus the prof- its of the men who make the article and sell it, plus the cost of getting you to buy it. This selling cost is a part of the real cost of anything you buy, and you always have to pay it. But you pay for a lower selling cost when you buy well-advertised, branded goods, be- cause good advertising, plus trade-mark identi- fication, is the cheapest way of selling. If it were not so none would ~ No metal can touch you You know these trade-marks through National Periodical Advertising advertise. Most manu- facturers try every other selling method before they advertise. This explains why branded, advertised goods are so generally the cheapest, quality considered—why it pays you to buy goods for reasons of first-cost economy — irrespective of certainty. Trade-marks and national advertising are the two most valu- able public servants in business today. Their whole tendency is to raise qualities and standardize them, while reducing prices and stabilizing them. J udge The Happy Medium MEMBER OF THE QUOIN CLUB THE NATIONAL PERIODICAL ASSOCIATION RMRMURSL MR Nab ne boos he Shear Stea}] His Doubt—*Our romance be most remantic way. from drowning. Sh mer, you know.” notice you don’t go out very ’ —Louiscitle Courier-Journal, ™ ce began in , My wife saved = She's a magnificent Swim. again. Green Shopper—“I wish e pl bacco for my husband.” Me Plasto “Yes'm. What kind?” hardly know. What flavors Louisville Courier-Journal. you? Safe—Nurse—Tommy, it is naughty play soldiers on Sunday. Yo ommy—Oh, this is all right. It’s th Salvation Army.—Chicago News. | How the Boss Knew- First Chaufew- Bill got fined $500 for taking his employers car without permission! 1 Second Chauffeur—But how did know he took it? ee First Chauffeur—Why, Bill ran over bin —Chicago News. Who Made Money—“ Did anybodyce this way make any money out of fruit hg year?” “Yep,” replied Farmer Corntossel. “The man that runs the store. He bought a kt of it already canned an’ sold it to us agi culturists.”—IWashington Star, Old Fashioned—* What sort of an o- tor is he?” “Merely one of the old-fashioned kind Simply pounds the rostrum. No fii or contortions of any sort.” —Pittsburg Pet. A Repeater—‘“‘She’s had a number d divorces, hasn't she?” “Yes, she’s been happily unmarried for times.” —Detroit Free Press. No. 1) Vol. LXIX. October 30, 1915 Copyright, 1915, by Leslie-Jedge Compasy. Entered at the Bost-otiice at New York as waaié imal matter, | jadgark.”, Telephone gest Modi Som cs Lesliedodge Coupee. “4 ts Fifth Avenue, New Yet. Ww, Representative Washi D.C. *Resben P. Sich Canadian foreign cyuntries add ———_— icomicbooks:com