Judge, 1915-09-25 · page 21 of 28
Judge — September 25, 1915 — page 21: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The left column contains a straightforward news item about the American Press Humorists' convention in San Francisco, mentioning notable attendees like Mark Twain and Bret Harte. The dominant content is a **Schlitz beer advertisement** claiming beer is a "benign tonic" and "hygienic beverage" endorsed by "Dr. Gouraud, a famous food specialist." This reflects early 20th-century marketing that positioned beer as healthful—a common claim before modern health science and alcohol regulation. The ad emphasizes brown bottles protect beer from light damage. Below are smaller ads for patent services, diamonds, and a Henry Lindenmeyer & Sons paper warehouse. A brief humor item mentions rural visitors getting photographs taken in the city. **No political cartoon or satirical commentary is present.** The page demonstrates how magazines like *Judge* mixed humor content with commercial advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘The American Press Humorists American Press Humorists met in San Francisco this year, and enjoyed Pacific Expositions while incidentally bah to the entertainment furnished 66 e i by their hosts. In the coast city, as tha Moppened in other cities they have - for short periods, they were made joyous ted and shown fe sights until » of things to eat and scenery. oath the Humorists presented cee to the Exposition, J. U. Higgin- potham, of the Chicago Herald, making the tation to C. C. Moore, president of the great show. Then they planted a chest- put tree, but unhappily were not able to pin for its nourishment by interring with its roots the “chestnuts” that always have teen and always will be in circulation. — Later the Humorists were Exposition guests at a luncheon, at which M. H. de Yourg of the San Francisco Chronicle, responding to a toast, became reminis ent asto the Humorists who had been in his employ. Among them were Mark Twain and Bret Harte. After many happy events planned for their amusement, the Humorists decided ‘ashville, Tenn., next year, and Benign Tonic It deserves the name of hygienic beverage,” says Dr. Gouraud, a famous food specialist. Food specialists the world over agree that pure beer stimulates the appetite in a nat- ural way. Drink Schlitz to meet in N dected Fred W. Schaefer, of San Francisco, L d Dixon Merritt, of n rown ott es treasurer. Executive —_ committee, J. U. Higginbotham, Arthur L. Price, R. C. M New York city, through its Merchants’ Association, bid for the convention for next and you have beer pure and wholesome. . The Brown Bottle keeps out the light and protects its purity from the brewery to your - year, but will have to wait until Nashville gets through with the boys. i se * The new members elected were Waldemar glass, and iight spoils even pure beer. 4) Young, of the San Francisco Chronicle; i - 0 3 Francisco: ’ nj [ Reaseth C. Beaton, of San Francisco; That’s why the Brown Bottle is recom- Ralph Parlette, of Chicago; Russell E. led : & Snith, of New York; Grant Wallace, of mended and the light bottle condemned as = San Francisco, and John E. Sanford, of a container for beer. Elizabeth, N. J. a The meeting was too far away to attract fe says members owing to an See that crown 7s 5 involved. Among those present not already ° | rxationed were Ted Robinson, retiring branded “Schlitz” be president, of the Cleveland Plain Dealer; ri William H. Miller, Spokane; J. N. Darling, Des Moines Register and Leader; Emmett : conway, Sioux City Tribune; E. W. Miller, Order a case today " Chicago; John Raper, Cle nd Press; Will J. Johnson, Rockford, Ill., Register- = Gasate; J. W. Foley; William Donahey, Th B Th tM d M Iw k Fa Chicago Tribune, ylor, Los Angeles e eer a id e | all ee mous : Times; A. J. Waterh Peter B. Kyne, ———————— —— - -= Cyde Westover, George Douglas, and HENRY LINDENMEYR & SONS. ¢ : : WANTED—AN IDEA! WHO CAN THINK OF SOME , Arthur B. Price. imple thing to patent. Protect your ideas, they may bring PAP Bik EAA RIEIH ES USE 4 wealth. Write for “Needed Inventions” and “How to Get - Brasch ‘Walshauses! Rus in Urbe Your Patent and Randolph & Co., 20 Beekman Street. New York, and 32 Clinton Street, Newark, N. J. y Whe neys, Dept. 129, Me) ALL KINDS OF PAPER MADE TO ORDER 7 n rural reubens come to town ; To get a city look, ~ : Of course they don’t go home until Fatih = 1 They have their pictures took.” ayy } See? —W. J. Lampton. R Se ray S 7 M y ‘The most beawtiful especially , _ lany Folks Do if sbrriaey gertect. LYON DIAMONDS are tet Quality. Bloe-white A ceria Does he borrow trouble? Cine prtsn Cane ont propell tor exammbaten aed sopterat Write for Catalog oS” J. ML LYON & CO., leriiey Tha messau Se, NEW YORK. “Gosh, no! He goes out and buys it.” comicbooks.com