Judge, 1915-09-11 · page 23 of 28
Judge — September 11, 1915 — page 23: what you’re looking at
What you’re looking at
This page combines satirical humor with period advertising. The left side features short joke pieces typical of Judge magazine's humor section—brief anecdotes mocking hypochondriacs, misunderstandings of language, and social awkwardness. These rely on turn-of-the-century conventions: the anxious patient, the literal-minded youth, the presumptuous youth contradicting experience. The dominant content is a **Schlitz beer advertisement** making health claims now illegal: that beer equals milk as an "energy builder," with precise calorie counts (137 vs. 184). The ad emphasizes the brown bottle's supposed purity advantages—protecting beer from light damage. The slogan, "The Beer That Made Milwaukee Famous," references the city's prominent brewing industry. Below appear recruiting ads for agents and salesmen—common classified advertisements of the era. The advertisement's pseudo-scientific health claims (calories measuring energy, beer as fuel) reflect pre-FDA regulation practices, when brewers freely made nutritional and medicinal assertions without scientific substantiation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
REE” Sikccl ed Wal as wttares ,” That story added a ua Reeican slang, and “I need the ps ‘still endures—proof that the Gatute of Limitations has not run against all a Xye's £0 tact of the old school. The Be fashion is for “columns”—a series Lee ncies intermixed with pe: nalities hy erse, and printed daily instead of aad NEF has its vogue, and will pass like other fashions. It is keener and has Ga ‘an air of smartness and briskness than wold kind; but after it has passed, w ith : Jocal_ allusions and up-to-the-minute ‘and is one with Nineveh and Tyre, the next generation may find it harder to “ww than the Nye and Burdette type. pay too, that generation may find the sapstick figure more nearly applicable to it than to its predecessor.—Vew York Times. its With the College Wits In These Days of Modern Journalism Out at third ?—Yule Record. Shear Steal His Longer Experience—“ You haven't any serious or organic trouble,” said the young physician, cheerfully. “You're a little nervous and run down, that’s all. Take more exercise, cat less, and forget your troubles.” The — hypochondriac snorted. “Young man,” he demanded, his voice shaking, “how long have you been adoctor?” “I took my degree three years ago,” answered the medico. “And I am an invalid of twenty-five yt experi % Who are you to disagree with me?”— Brooklyn Eagle. A Mutual Friend—Bobby—Dad, what is a mutual friend? Mr. Fogg—He is generally one who makes it his business to see that you don’t miss hearing the nasty things your neighbors say about you.—Stray Stories. The Case of Solomon—The One—I can't understand why old man Solomon was considered such a wise guy when he married 700 times, The Other—Well, that’s cnough to put any man wise.—Jndianapolis Star. The Boss's Response—Elevator Boy—I told de boss to-day I wanted a raise. His Chum—What did he say? Elevator Boy—He told me to get in an’ pull delever—Boston Transcript. A Critical Case—“ Mr. Jones, you will Gther have to marry at once or leave our employ.” “But why are you so anxious that I marry?” “While you are in love you do not half attend to your duties, and you must cither cured or fired.” —Houston Post. Pure Beer Is Next to Milk As Energy Builder A glass of milk yields 184 calories; a similar glass of pure beer, 137. Calories form the measuring rod by which science computes energy. A glass of Schlitz in Brown Bottles is suff- cient fuel to furnish abundant energy to the human machine, Doesn’t Make You Bilious Schlitz is pure, and the Brown Bottle pro- tects it from the damaging effects of light. Light starts decay even in pure beer. The Brown Bottle keeps Schlitz pure and wholesome until it is poured into your glass. It costs no more than light bottle beer. And See that crown is branded “Schlitz” Order a case today The BeerThat Made Milwaukee Famous | STOP A MINUTE READ | AGENTS DROP THE DEAD ONES. AWAKE! START WITH THIS NEW INVENTION. THE 20th CENTURY WONDER. GENERAL. AGENTS Get started In an honest. clean, reliable, perm money-making | axe MONEY HERE pa pechatesdnentes START NOW — TODAY BLACKSTONE M'F'G CO. 99 Meredith Bidg.. TOLEDO, OHIO comicbooks.com