Judge — September 4, 1915 — page 28: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

‘The Literary Event of the Century” “Between two servants of Humanity, who appeared eighteen h years apart, there is a mysterious relation. To unmask imposture; to oy, tyrannies, superstitions; to replace the false by the true; to protect the weak, the poor, the suffering—that was the war of Jesus Christ! And who waged that war? It was Voltaire. “Let us say it with a sentiment of profound respect; Jesus wept; Voltair, smiled. Of that divine tear and of that human smile is composed the sweetness of the present civilization.”—VICTOR HUGO. Thus did Victor Hugo, the loftiest intellect of the nineteenth century, emphasize Humanity’s debt to Voltaire—the most remarkable literary genius the world asereroot Historian, sage, satirist, wit, philosopher, dramatist, poet, essayist, teller of Boc. idiculing the superstitions of his day, champion of mental liberty and foe of intolerance, Voltaire appeals to all classes of the reading public—the intellectual and the unlearned. His HISTORIES are more entertaining than the stor; of most writers of popular fiction. His ROMANCES set one thinking before the smile subsides. Every one will admire him for the majestic grandeur of his TRAGEDIES at once the envy and despair of imitators; all will laud the scintillating wit which gems his COMEDIES—that makes his LETTERS among the most interesting ever penned, Until Voltaire, great epochs were given the names of chiefs of states. Greece had her Age of Pericles, Rome her Age of Augustus, but France—the first to bestow such an honor on a great writer—named the most momentous period in her history, the Age on Voltaire. But Voltaire was more than a chief of a state—he was a chief of ideas—ideas that bore fruit in the French Revolution and in the independence of our own country. Next to the French people themselves, no quarter of the globe should be more likely than liberty-loving America to receive with popular acc The Complete Works of Voltaire im this splendid edition of The 22 Matchle: The titles and subject heads in these 22 volumes Our Unique Inaugural Offer a Golden Volumes Opportunity The first three sets from the plates from which this 22 volume edition of Voltaire was printed sold for $4,200.00 per set. An entire limited edition from these same plates sold for $2,520.00 per set. The latter price was established after spirited public com- petition, These plates have now come under our control, through the failure of the publisher, together with about 160 bound sets, and approximately the same number unbound. We propose to use these sets as the means of inaugurating the most remark- able selling campaign ever launched for the benefit of an intelligent and discriminating reading public. We are going to start this sale by offering these few sets now at a price that is practically cover several hundred pages in the Index volume. Space does not permit even a partial list. Suf- fice it to say that everything Voltaire ever wrote is here. The unsurpassable tale of Candide and all his other romances and stories, his hi tragedies, ms, the Philosophi upwards of 14,000 Feat vit ment in EVERY FORM—a u: reader—an Epicurean feast for the student the illus 3 which cost a small fortune to get together and reproduce—copies of quaint and rare old prints, etching, engravings, besides choice photogravures, many hand colored. The text fs printed on spectal antique finished paper in lane clear type with wide ns. Specially designed itl: pegs in tint add to the attractiveness of the volumes, which ar bound in English Buckram Cloth with gold tops and head bands. Each volume is 6x 81; x1!4 inches. Weight per st (boxed) $0 pounds. Voltaire—Prince of Entertainers Ashas been well said b; “Voltaire stands as an entertainer in a class apar ‘others. Hugo, and his country’s ind poets hts from the well in their ly chased pring out of which flows an poetry beautiful, epigram memorable, common sense uncommonly forceful, and courageous truth-speaking contagious." In no less felicitous phrasing another authority de- clares—""As a historian Voltaire hold: tion. His histories are as enthralli he is learned, brilliant and { Age of Louis XIV,’ is con- it. accepted aa the highest and most polished model style and intellectual grasp. = “The magnificent Dictionatre Philosophiqu (aa it was called) which takes up five of these vol- umes, [n'a delightful mirror of the mind of the man who put the simple word ‘reason’ as paramount to giles. The dramas include both comedies, in which ‘was a master, tragedi that are among the most prised classics in France. NOT COOD AFTER SEPTEMBER BRUNSWICK SUBSCRIPTION CO, J.o-4 449 Bru New York Cl Enclosed find $18.1: i which please ship by *; Less Than the Cost of Paper, Printing, and Illustrating We believe the time is now ripe for Voltaire, that a ide market for his works can be created ultimately i price, and thet the wide publicity secured for i the sacrifice of these sets will ; Jon of thie plan. We know that ys people all over the country talk- about Voltaire and this sale. But these prices are good only as stated below. This means that all orders by mail at these prices must be postmarked before midnight of the dates named. Every Time the Clock Ticks the Price Goes Up As we shall be obliged soon to establish @ selling price that will yield some return on the capital in- vested it will be necessary to keep advancing the price until an adequate Agure is reached. ‘These advances in price will be in accordance with the following schedule, subject to such changes as cir- cumstances may render necessary. The inaugural price—NOW—and until midnight September 20th, next, is $18.10, cash with order, f. 0. b., New York. The price after September 20th, next, will be $22.50. The price after October 20th, next, will be $25.00. Notice of further advances in price will appear in later announcements. for your set today. Be sure to get your set at the lowest inaugural price. Your friends and Beighbors will all want a set when they see yours. But will they be in time to buy thelr sets at the same price? Money will be refunded if the books are not exactly as represented. The Only Complete Edition in English To most English readers Voltaire has been only a great overshadowing name, a rather than a living literary force. Of bis writings, only fragments hitherto have ap peared in English. During the 62 years of his literary activity (he died at the ripe age of 84) romances, histories, comedies, tragedies, essays, flowed unceasingly from his pen. ‘He labored indefatigably on his Phik Dictionary which stands an enduring mom ument to his genius—the most unique, amusing, audacious yet restrained, and it structive work in any language. He a voluminous correspondence with the lead: ing men and women of his day. His letters are the most vivid pen pictures we have of the manners and morals of his age. To the enterprise of an American publisher, English readers the world over are indebted for th Herculean labor and enormous expense involved collecting, translating, and presenting in dress this enormous amount of materi: This version, the only complete edition of Volta in English, contains a masterly critique and bie graphy of Voltaire by Rt. Hon. John Morley, Vie count Morley of Blackburn, and an introdi oy Oliver H.G. Leigh. The translations are by F. Fleming. “The mechanical work is a marvel even in thit marvelous age.” THe SCHWEINLER 1 comichooks, x0)