Judge, 1915-09-04 · page 27 of 27
Judge — September 4, 1915 — page 27: what you’re looking at
What you’re looking at
This is not a political cartoon but a **magazine advertisement** for *Leslie's Illustrated Weekly Newspaper*. The page promotes *Leslie's* by featuring a photograph of the **Panama-Pacific Exposition illuminated at night** (likely the 1915 San Francisco fair). The ad argues that pictures communicate more effectively than words—"we remember the pictures longer"—positioning *Leslie's* as superior to competitors because it combines photography with text. The bulk of the page lists subscription offices across America and advertises regular features ("Trend of Public Opinion," "Watching the Nation's Business," travel and motor departments). It encourages subscriptions at $5/year with home delivery by Thursday. This reflects early 20th-century magazine competition and the emerging cultural belief in photojournalism's power. No satire or political commentary is present—it's straightforward commercial promotion emphasizing visual journalism's appeal to middle-class American readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LE Up The Way THE PANAMA-PACIFIC EXPOSITION BY NIGHT There are two principal ways of getting information— —By words —By pictures Of the two we remember the pictures longer. Leslie’s brings the news of the world to the 400,000 homes into which it goes by both methods. It gives the terse graphic word-picture and the actual photograph of the event. More than fifty timely, eye-centering pictures appear in Leslie’s each week. They tell more in a glance than pages of words. They have made Leslic’s unique among all periodicals—the one great national illustrated weekly in America. Alanta, Ga. Albany, N. Y. Buffalo, N.Y. Boston, Mass. Birmingham, Ala. Baltimore, Md. Cleceland, Ohio Dallas, Texas Grand Rapids, Mich. Indianapolis, Ind. Little Rock, Ark. Louiscille, Ky. Los Angeles, Cal. Memphis, Tenn. Cincinnati, Ohio Columbus, Ohio Chattanooga, Tenn. Calgary, Alta., Can. Dayton, Ohio Detroit, Mich. Duluth, Minn. Milwaukee, Wis. Nashville, Tenn. New York, N. Y. New Orleans, La. Newark, N. J. Oklahoma City, Okla. Kansas City, Mo. Supplementing this service and Leslie’s special editorial features are this publication’s regular departmentc—rich with interest and helpfulness. These include “The Trend of Public Opinion,” “ Watching the Nation’s Business,” Export Promotion Bureau, Jas- per’s Hints to Money-Makers, the Travel Bureau, Motor Department, Sport Page, etc., etc. No wide-awake American can afford not to have Leslie’s in his home every week. Get the current issue at the newsstand, or, better still, subscribe by the year and re- ceive every number promptly on Thursday. We employ 800 salesmen to call on prospective subscribers. If you live in one of the following cities, telephone the Leslie- Judge Company and ask them to call, or send coupon with $5 direct to this office. Philadelphia, Pa. Providence, R. 1. Portland, Oreg. Pittsburgh, Pa. St. Louis, Mo. Rochester, N. Y. Salt Lake City, Utah Seattle, Wash. Scranton, Pa. San Francisco, Cal. Syracuse, N. Y. Toledo, Ohio Tacoma, Wash. Vancouver, B. C., Can. Winnipeg, Man., Can. Washington, D. C. Chicago, Ill. Deneer, Colo. Minneapolis, Minn. Leslie’s Illustrated Weekly Newspaper Omaha, Neb. Spokane, Wash. Wilkesbarre, Pa. ot VA Send me Leslie's for one year, for which I C enclose comicbooks.com